Episodes
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One Simple Step To Boost Your Business
Hi, from today onwards I am going to post only the audio file. So this is going to be a full fledged podcast, Enjoy, Edward Santosh
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3 Ingredients Of A Successful Marketing Mindset
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ingredients Of A Successful Marketing Mindset The podcasts are becoming more and more infrequent. I promised you three a week minimum. Almost half of this...
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Classic 5 Direct Marketing Mistakes - Part 2:
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 2: Welcome back to the second edition of the classic mistakes, marketers enjoy doing. Enjoy --- yes. Otherwise so...
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Classic 5 Direct Marketing Mistakes - Part 1:
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 1: Here are the Top 5 Classic Direct marketing mistakes committed by marketers according to Jay Conrad Levinson…
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The 3 Essential Components Of Marketing
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 3 Essential Components Of Marketing How are you guys doing? This is my 3rd podcast of this month. As I am slowly drowning in my copy projects, I am…
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Do This 2 & Watch Your Profits Soar
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do This 2 & Watch Your Profits Soar As the new year has dawned on us, we business men & women have to think about growing our profits, right? After all, that...
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Happy New Year 2007
Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, happy+new+year, 2007 Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links!...
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5 Steps To Make 2007 More Profitable.
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Steps To Make 2007 More Profitable. a. Redefine: The new year is a good time to look into new markets you can enter. If you are selling too narrow a niche,...
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Top 7 Things I Learned In 2006 - Part 2
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Top 7 Things I Learned In 2006 - Part 2 If you want to look at the first part here's where you go: Part 1 4. Choose a mentor and stick with him. For example…
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Happy Christmas
Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, merry+Christmas, season+greetings Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker…
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Top 7 Things I Learned In 2006 - Part 1
As we wind up an year, it's time for us to do a check up on the things on our plate. I wanted to share the top 7 things I picked up this year. As I look back 2006 is a year with mixed blessings. Here are the things I learned this year: a. If I have to make it, I have to take responsibility for...
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How To Make Her Die For You?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Make Her Die For You? You spotted her. You made the move. You took her to the dinner. You went the proper pacing. You wined and dined. She is now your...
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3 Steps To Jack Up Your Marketing
3 Steps To Jack Up Your Marketing This is Christmas season. You are busy with your shopping or if you are on the other side, busy handling your customers, right? Today I am coming with another short podcast on how to jack up your marketing in just 3 simple steps. Interested? I thought so. Step 1:...
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Have You Forgotten This One Thing?
Hey it's been a while since I did a podcast. Ok. I hear you telling it's just 3 days. Yes. It's only 3 days and I miss you all. Todays podcast may be the smallest I ever did. Okay what is the one thing you are doing wrong? It's very simple and so you miss it big time. We the business owners are...
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4 Step Formula To Become A Sales Machine
If you think you are in widget business selling widgets to your prospects and customers, you are badly mistaken my friend. You are in the selling business happen to be selling the widgets. Now how to become a selling machine...? You already have started the process. How? By becoming a subscriber…
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How To Get Loads of New Prospects To Your Gate
So you started your business. You want lots and lots of people to experience your service. You have your marketing in place. But not many are coming in. You are looking at your car parking lot. It looks rather empty. Is it any wonder that you are blaming the stars? There is hope. Let me show you…
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5 More Steps To Tune Up Your Business
5 More Steps To Tune Up Your Business a. Do atleast one thing to promote your business everday. b. Develop an USP to define how you stand apart from your customers. c. Make it a happy experience for your clients working with you. Simple gestures can WOW them and make you the preferred vendor for...
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3 Ideas To Improve Your Bottomline:
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Ideas To Improve Your Bottomline: a. Leverage: Do you work with other businesses that serve the same clients? Do you cross sell and cross promote them and...
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The 2 Step Formula To More Sales:
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 2 Step Formula To More Sales: Would you be interested in a simple 2 step formula that will get you more sales? Therefore more profits? Interested ? I...
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The One Factor That Brings In Profit
Now what is the one factor which brings in profits for you? It's the risk reversal. Did you see my tagline? I write copy that sells or your money back. What does it mean? If my copy doesn't sell, I don't want your money. Why? I believe in pay for performance. So what? You can rest assured that…
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5 Step Tune Up To Make Your Business More Profitable
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Step Tune Up To Make Your Business More Profitable Would you be interested in a 5 step tune up that will make your business more profitable in the year…
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3 Simple Things To Bump Your Business Upward
Would you like to make lot more money than than you ever made in the coming 2007? Would you like to make it more fun? Would you like to make it more fulfilling to you as a business person? Interested? I thought so. Let's dive right in: a. Increase prices across the board. You can increase it...
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5 Step Overhaul Of Your Business
As we end another year and enter in to a new year, it's time to do this 5 point check on your business. Are you ready? a. Check the number of revenue streams. If it is just one or two, see how you can increase the number. b. Bring the dead back to life. Contact your old customers and see how you...
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4 Things You must Do To Succeed:
First an apology to my blog readers and my podcast listeners. I made a promise to myself that I will podcast atleast 6 days a week and I missed yesterday. I am working on a project with my mentor and i had to complete certain things which I was falling behind. Now that I am almost complete, I...
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3 Steps To An Unending Flow Of Clients ?
Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic…
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4 More Ways To Make Your Clients Stick With You For Life ?
Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic…
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5 Ways To Make Your Clients Stick With You For Life ?
Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic…
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4 Easy Ways To Shock Proof Your Business?
With a caveat... That is you have to implement all 4 of them. Before that, I want to ask you a question: God forbid this happens. But, let's assume it happens to you. You have been advised complete bed rest for the next 6 months. Ok Make it 12 months. Do you think your business will survive your...
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3 Simple Steps To Identify Your Dream Client?
3 Simple Steps To Identify Your Dream Client? Or How to identify your dream target market? Would you like to identify your dream client in 3 simple steps ? a. Identify Your Thirsty Crowd. This is the group of people who has a problem and looking for ways to solve it. If you do this right, you are...
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3 Decisions To Convert A So- So Business Into A Thriving Business?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Decisions To Convert A So- So Business Into A Thriving Business? Here are three strategies you can implement to make your business a thriving one in the…
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Do You Use This One Simple Gesture?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Use This One Simple Gesture? An propel your profits to the stratosphere? Hey have you heard about Joe Girard ? He holds the guiness record for the...
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2 Ways To Make Your Marketing Materials Sing
A small quiz before I start: How many of you have seen boring, beat me to death brochures, inserts and sales pages that talk about "Me ME , MEE" Here is my 2 simple ways you can make your marketing materials sing and stand apart: a. Write your sales material in your customers point of view. Let…
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Kill Your Competition By Being A Friend
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Kill Your Competition By Being A Friend By being a friend to your clients. How? a. Mail them often giving them useful information that they can use. b. Treat...
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3 Core Success Principles?
I am going to list 3 core success principles that would propel you, your business and everything you are associated with. 1. Set Goals & Conquer The World. What are your goals for the year 2006? How many of them have you achieved? What's your goal for the month of November? What about December?…
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Risk Takers Only - Two Tactics For Service Professionals
This is meant for service professionals only, but others can also use it with a little bit of ingenuity. If you are a service professional, you can take a huge risk by working only with referred clients. What this means to you is: a. You get to work with the cream of the crop clients. b. Since…
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Would You Dare Doing This?
Would You Dare Doing This? Before I launch the day's podcast let me thank every one of the listeners to my podcast & my blog readers. If you are subscribed to any lists at all you'll be flooded with the Thanksgiving emails. I received a ton of those. One was from Mike Morgan, stood out from the...
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Do You Get Up, Close & Personal?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Get Up, Close & Personal? This is the podcast for those who don't have time to sit thru a 53 minute pitchfest. Today is a bad day for me. I lost my...
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How To Have A Carefree 2007?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Have A Carefree 2007? 2007 is close at hand. Do you want it to be carefree as well as profitable? Does the two go together? At all? Yes, it will. Here...
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Who Else Wants To Be A Celebrity?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Who Else Wants To Be A Celebrity? This is the podcast for those who don't have time to sit thru a 53 minute pitchfest. If you wanna be a celebrity in your...
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Do You Use These 3 No Cost Ways To Improve Your Profits?
How many of you would be interested to increase profits without paying anything for it? I could see many hands raising. I thought so. Let's dive right in: 1. Bring The Dead Back To Life: How? Dust off your past clients who purchased from you and contact them. Give them a special offer to welcome...
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How To Get More Of...
Do you want to get more of : Rabid Fans who consume everything you sell? Ferocious ambassadors who carry your flag? Die hard enthusiasts who does all the selling for you? Then give. But what to give, you may ask. Let's assume you are selling, Elvis Presley memorabilia on the web. Can I give it...
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Are You In Love With...?
Are You In Love With...? This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Are you in love with your clients? Or more appropriate: Do your clients love you? How to fall in love with your clients? You want…
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Do You Consume?
Do You Consume? Let's say you are selling pet food by mail. How long do you want them to buy from you? Forever right? Yes. Now when your client recieves it, normal marketers will send them stuff shouting Buy Me. Buy Me. You are different right? What you do is give them useful information that not...
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4 Steps To Rip Your Competition
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 4 Steps To Rip Your Competition Would you like to shred your competition to pieces? Would you like to dominate your market? Would you like to be the "Go To...
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Do You Use These 3 Strategies To Get Stinking Rich?
This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Use These 3 Strategies? Use these 3 strategies and get stinking rich. Interested? I thought so. Strategy 1: Do you have the right message? Strategy…
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Do You Up It Lately?
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Up It Lately? When your client buys something from you she is ready to buy some more. Studies indicate that marketers can get up to 60% to buy the...
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Do You Have Guts?
This is a podcast for those who don't have the time to sit thru a 53 minute pitchfest. The idea I am giving you on today's podcast can double your sales & quintuple your profits starting in just 15 minutes from now. Interested? I thought so. Let's say you sell your course for $97 + $9.95 for...
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7 Shots You Can Take To Surefire Success - Part 2
This is 2nd and final part: d. Conduct surveys from time to time. Ask them what they want. Then give it to them. e. Conduct fire-sales. Give them a good discount. Call it a "Preferred Customer Special" f. Follow up with your clients by phone, post cards, may be a teleseminar in a topic of…
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7 Shots You Can Take To Surefire Success
This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 7 Shots You Can Take To Surefire Success a. Test everything you do. Create two landing pages. Test two headline. Test two different offers. Test.Test.Test.…
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How Many Legs Do You Have?
This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How Many Legs Do You Have? How many do I have ? 3 and growing. How? I create & market info products. I have an ebay business going on the part time. I write...