3 Key takeaways from 2021. EP #245 - Den Lennie

Dear listener, in this episode, Den gets down-n-dirty and gives a heartfelt lesson that can truly set you up for 2022. What else? Well, Den reveals the 3 biggest lessons that came out of 2021...plus... gives people in the video production industry a seminar's worth of marketing and business lessons.Here's a sneak peek at what you'll hear:The single most powerful (and misunderstood) marketing principle in all of marketingdom. (Luckily for you, dear listen, Den not only understands this powerful marketing principle but has taught it to several of his video coaching clients who have gone on to double, triple, and even quadruple their business, thanks largely to implementing this exact marketing principle. - 1:00A powerful surprise benefit of niching down nobody talks about. - 2:20Den gleefully shatters a myth about niche marketing. - 4:00A certain type of client acquisition that begets client acquisition. - 4:45An ingenious way to use the 80/20 principle in your marketing that can potentially put your marketing on steroids, and ultimately boost your video business's profits. - 5:30How to get your clients to eagerly and happily pay your premium prices without so much as batting an eyelid. - 7:00How videographers are unwittingly whoring themselves out. - 7:30The most powerful (and profitable) word in all of business. (HINT: it's a two-letter word. - 7:55)The "repulsion" marketing method. (This little-used and counterintuitive marketing method is viciously effective. - 8:00)A laughably simple (but very effective) way to keep your clients deliriously happy and wanting to do business with you and ONLY you. - 9:00A simple way to get your clients to overlook, forgive, and almost laugh off any mistakes you make. (This, of course, is not a license to become sloppy and careless, but it is certainly helpful for those times when you drop the ball. - 9:30)Why Den's capping his video coaching clientele at 40 members and not a single soul more. - 10:00FACT: when an online platform is free... YOU are the product! (Hear Den talk about why he and his merry band of Facebook followers are fleeing Zuckerberg's cesspit, I mean platform and are migrating their FB group to a paid platform. - 11:30)Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie