PODCAST · business
Scale Your Video Business with Den Lennie
by Den Lennie
A podcast for production company owners who want a business that runs without them. Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be. No hustle theatre. No recycled frameworks. Just the work.
Episodes
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40 [Free] Field Guides for Video Production Company Owners Ep#412
Information is no longer the thing a video production company owner needs to pay for. AI will answer most business questions in seconds. What it can’t do is know your business, or tell you what you don’t want to hear. This is my first episode since August, and it covers two changes. The first is...
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The Real Reason Video Production Owners Stay Broke. EP# 411
Twenty-six video production company owners turned up to a webinar about finding clients with AI. When every attendee got a personal follow-up email asking for their key takeaway, four replied. This episode is about the silence from the rest. If you run a video production business and keep telling...
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The $70 a Month That Replaced My $16,000 Website EP#410
The gap that matters in video production right now isn't between owners who use AI and owners who don't. It's between people who read about it and people whose business runs on it. This episode is sixty days of receipts from inside a video production business coach's own company: the $16,000...
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Why every video production quote feels like a guess EP #409
Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this...
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Why Video Production Owners Shouldn't Decide Alone EP #408
Three video production company owners brought a half-formed idea to one coaching call this week. By the end of it, each had a new offer to battle-test, and one had a website live the same day. That only happens in a room of peers. Most video business owners try to grow alone, second-guessing…
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The Most Expensive Sentence in Your Video Business EP #407
Too busy to work on your video business is the most expensive position you can hold, and it has nothing to do with price. In this solo episode, Den Lennie breaks down the loop that keeps video production owners stuck. The quiet promise to fix things once the workload calms down. It never calms...
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The thing filmmakers tell themselves in June EP#406
Most video business owners don't lose money in the quiet months. They lose it in the busy ones, and they just don't know it yet. This episode is for the filmmaker who's busy right now and feels fine about it. Calendar's full, invoices are going out, the phone rings. Nothing feels wrong. That's…
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The job you couldn't miss until something better came along EP#405
If you run a video production business and find yourself saying "I have to be there" about almost every job, this episode is for you. Den Lennie tells the story of a video production client who was exhibiting at a major trade show and was adamant he had to leave for a couple of hours on the first...
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Videographers-In Marketing, you're either winning or you're learning. EP#404
Most video business owners I work with are scared of marketing. Because when it doesn't work, they take it personally. But you're either winning or you're learning. Marketing is just a series of tests to figure out what doesn't work until you find what does. What makes it harder is the market…
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Videographers have the loneliest job, and AI is making it worse EP#403
I'm going to say it: filmmakers have the loneliest job. You already spend hours editing on your own. When you're not stressing about the current project, you're stressing about the next project, and A.I. is making it worse. You're already overwhelmed by how much you have to do and how behind you...
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Why Video Business Owners Hate Selling and What It’s Really Costing You. EP #402
In this episode, Den discusses the psychological barriers that keep video production owners from scaling. By shifting from a "cameraman" identity to a "CEO" mindset, you can turn awkward sales calls into predictable revenue. Here’s what you’ll learn: Why selling feels fake or pushy Cameraman vs…
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The $100k Editing Trap EP#401
If you are still opening Premiere Pro every day, you have a $100,000 identity problem. You’re performing $30/hr laboor in a business that needs $500/hr leadership. Today, I’m breaking down the 'Technician’s Ceiling' and the exact moment you must put down the mouse to save your profit margins.…
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Episode 400: The ROI of 150,000 Downloads EP#400
Episode 400. Eight years. 150,000 downloads. Clients doing over $60 million in revenue across that time. This one's off the cuff. I was packing the car for a week's camping with Sam when I realised we'd hit 400 episodes, and I wasn't going to let it slide past without saying something. No guest…
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The $10k/Month AI Distraction! EP#399
In this episode, Den dives into a trap that many filmmakers and creative entrepreneurs are falling into: the "productivity" of building things you don't actually need. With the rise of AI tools and "vibe coding," it has never been easier to spend hours automating processes or building custom...
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The $123k Comeback: The Power of Compound Content. EP #398
What do you do when a high-value client leaves for a cheaper competitor? In this episode, we break down a real-world case study of a $123,000 contract that turned into a five-year deal. The secret wasn't a better pitch; it was a consistent content strategy that kept the relationship warm while…
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The Authenticity Moat: Marketing in a Fake World. EP #397
In a world flooded with generative AI "slop," high-end brands are terrified of looking cheap. Trust takes years to build and seconds to destroy. In this episode, Den breaks down why your biggest competitive advantage in 2026 isn't your gear, but your transparency. Here is what you’ll discover…
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The $350K Event Pricing Trap EP #396
If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage? In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work. You will learn: • Why day rate pricing limits...
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The 90-Day Ghost: Why Your Best Leads Keep Disappearing. EP #395
In this episode, Den breaks down the "90-Day Ghost" phenomenon. If you're a video agency owner frustrated by radio silence after a great discovery call, you need to understand the structural and psychological reasons for the delay. Den explores why the real sales cycle is 90 days, not 30, and how...
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Why Your Video Business Stalled at $250k (The S.C.A.L.E. Method) EP #394
Most video production owners believe that hitting the $250,000 revenue mark is the finish line. In reality, it is often where the real constraints begin. If your revenue is growing but your freedom is shrinking, you haven't built a business; you have designed a high-risk job that is entirely...
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From Dark Place to $163k Pipeline. EP #393
Twelve months ago, one of my clients was in a dark place. Despite 11 years in business and a high-end portfolio, he was facing $30,000 in monthly overheads with zero visibility on future work. He was the classic Technician. Talented, exhausted, and the primary bottleneck in his own company. In…
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Why "Passionate" Creatives are Going Broke. EP #392
If you’re a video agency owner doing $250k a year but still spending 70 hours a week in an edit suite, you don't have a business, you have a high-paid job. You are stuck in the "Technician Trap," trading your life for deliverables while clutching onto "creativity" as your profit margins bleed…
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Stop Selling Pixels: The $250k+ Video Business Blueprint. EP #391
If you’re a video production owner doing six figures but feeling stuck, it’s because you’re caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bottom against a machine that doesn't sleep and doesn't charge....
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Photography Collapsed First | Video Production is Next. EP #390
The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark. If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have...
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Why Most Video Businesses Plateau at $250K (The 5-Stage Breakthrough). EP #389
Working harder but still stuck? Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it. In this episode, I break down the five stages of production company growth and explain how to identify where you are right now. You’ll learn:...
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$80k vs $20k for an editor? EP #388
Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls. In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout. You will learn…
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$60K Dropbox Mistake EP #387
Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trap The...
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Why Your Best Client Just Left (And The 3 Moves That Keep Them). EP #386
Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person. In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong. You will learn: Why client loss is...
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How to Fix Cash Flow Without Dropping Your Price. EP #385
If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late. In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours...
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Get Out of the Kindergarten Stage in Business
Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners. In this episode: Why talent…
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The Hidden Lag Killing Your Profitability #383
If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not. You will discover: The 3 phases of the 90 day lag Why busy seasons lead to future…
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The 7 Systems Every Video Business Needs #382
Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person. In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and...
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How to 10X Your Client Base in 90 Days. EP #381
What if 10X growth wasn’t about doing more but doing less? In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus. You’ll discover: Why 2X thinking keeps you stuck in the grind How to spot your most profitable…
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Scale Shoots, Not Staff: How AI Is Transforming Video Production Workflows. EP #380
Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate...
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Are You Making This Big Video Mistake? EP #379
Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone. If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity...
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Triple Revenue, Take Four Week Holidays. EP #378
Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale. You will discover: How to create weekly demand without...
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The Simple Google Trick Making Video Production Companies Instantly Visible EP#377
Are you losing clients to competitors who aren’t even as good as you? In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. Most agencies miss this, but it can instantly make you visible…
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Escaping the Perfectionism Trap at $250K and Beyond. Ep #376
At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck. In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by...
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Fix Your Sales Pipeline, Unlock Predictable Growth Ep #375
Are leads slipping through the cracks while you wait for proposals? After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into…
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How to Scale Beyond $500K as a Production Company Owner Ep #374
Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse. In this...
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Clients Aren’t Buying Talent Anymore- Here’s What They Are Buying (And How to Sell It) EP #373
In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent. You’ll hear why clients are increasingly drawn…
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Why Most Creatives Will Be Replaced by AI (and What the Smart Ones Are Doing Now) Ep #372
“AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace...
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Did AI Just Take Over My Podcast? Let’s Talk About It… EP #371
Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise…
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Burnt Out & Underpaid? Why Most Videographers Stay Stuck (Until They Do This) EP #370
You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the...
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He blew up the Death Star - And Taught Me This Life-Changing Business Lesson! EP #369
This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him. But it’s not just about nostalgia. Den also pulls no punches about the real state of the...
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Why I’m Giving Away $10K of Training for Free EP#368
After three decades behind the camera, I’ve made a big call… In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now,...
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The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367
Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow? In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed...
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From $25K to $500K: How Caleb Transformed His Video Business - EP#366
In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. Caleb shares the raw truths of making just $25K a year,...
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$5K vs $27K Project – The ONE Question That Changed Everything - EP#365
In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems…
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He Almost Quit… Now He Travels the World! 🌍🎬 EP #364
Jay Moyes was this close to giving up on his video business dreams He was ready to trade his camera for a wrench and go back to .. But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. And the craziest part? It all came down to…
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How to get clients today! EP #363
📞 Waiting for work to come to you? It’s time to make the first move. When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made. This episode dives into practical ways to generate leads and secure work during…
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ABOUT THIS SHOW
A podcast for production company owners who want a business that runs without them.
Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be.
No hustle theatre. No recycled frameworks. Just the work.
HOSTED BY
Den Lennie
CATEGORIES
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Frequently Asked Questions
How many episodes does Scale Your Video Business with Den Lennie have?
Scale Your Video Business with Den Lennie currently has 410 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Scale Your Video Business with Den Lennie about?
A podcast for production company owners who want a business that runs without them. Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where...
How often does Scale Your Video Business with Den Lennie release new episodes?
Scale Your Video Business with Den Lennie publishes regularly with 410 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Scale Your Video Business with Den Lennie?
You can listen to Scale Your Video Business with Den Lennie on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Scale Your Video Business with Den Lennie?
Scale Your Video Business with Den Lennie is created and hosted by Den Lennie.
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