3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Key Takeaways: [00:01:31] How Will from an event creator to founder [00:06:12] How calling out competitors led to a 40% increase in signups [00:11:42] Using the "Promised Land" effect on signup pages [00:20:41] How PromoTix cut 50% of their onboarding steps [00:27:02] Launching Promotix University to level up users [00:33:00] Building moats: product, pricing, and education Links: Will Royall on LinkedIn PromoTix – promotix.com