3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast11:50 - You cannot “value” your audience into a sale13:00 - What value should actually look like in your brand’s podcast16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake17:40 - Are you distracting your listeners instead of delivering on your show’s purpose18:50 - Examples of a strategic way to include guests in your podcast22:00 - The kinds of guests our podcast features (and why)24:20 - A reminder, we’ve all made these mistakes and will likely make them againMentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate LeadsReserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients RoundtablePodcaster Fact: Your Show Isn’t About What You Want to Talk About3 Episode Types Every Expert Hosted Podcast Needs To Generate SalesPrivate Podcast Feeds for Course Creators and Coaches with Lindsay PadillaLearn more about Podcast Production ServicesLearn more about  Podcast Strategy IntensivesSend Stacey a TextSupport the show