453. 3 Places Your Best Content Ideas Are Already Hiding

I'm debunking the content advice almost every coach repeats: go and research what's working. Here's why that's the fastest way to lose your original voice, and what I do instead. In this episode: Why scrolling for content inspiration leads to comparison and copycat content Where my best ideas actually come from (hint: not research) The three parts of "you coded content": concepts, opinions, and your repeat phrases A simple system for capturing ideas before the energy fades Work with me: Ready to build a personal brand that's actually yours? Amplify is my high-touch group coaching programme for experienced business owners ready to scale with a brand that sells for them.