#3 Start of year vs. End of year - pick your poison

In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should be aware of. They also cover the following questions:What Sales and Marketing have in common at the start of the yearWhy the end of the year often leads to low-impact initiativesWhy companies tend to over-sell their productAre Sales and Marketing just making wrong claims?Why sellers give discounts at the end of the yearWhy the Sales system is broken