#3: Steve Kesselman -- Digital Advertising Meets User Research

from Back on T-R-A-C-K · host Kerry Guard

Ever wonder what your customers are thinking? Why they bought your product? Why the didn't buy your product? What challenges they are facing when it comes to your industry? Who your customer is? What they care about? There is a very real solution that can answer all these questions and more. Upfront User Research. Hear from Steve Kesselman on the power of really understanding your audience.

Episode metadata supplied by the publisher feed · Published Oct 28, 2019

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#3: Steve Kesselman -- Digital Advertising Meets User Research

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