EPISODE · Jun 2, 2026 · 8 MIN
3 Stories CEOs Tell Themselves
from The Profit and Presence Podcast · host Lauren Apple
📋 Download: The Remove Audit Worksheet (FREE) - Step-by-step guide to identifying what to cut without hurting revenue: https://profitandpresence.com/resources/ 📊 Take the 4 Zones Assessment to find out where you're stuck and what to focus on first: https://profitandpresence.com/resources/ 📧 Join our next activation session: https://profitandpresence.com/activation-session/ The stories you tell yourself shape everything—how you lead, how you scale, and whether you're building a business that gives you freedom or steals your life. In this video, I'm breaking down 3 stories every CEO needs to hear. These aren't motivational fluff—they're truth bombs that will change how you see your business, your team, and what presence actually means. The 3 Stories CEOs tell themselves are... The story you're writing about other people is true Presence is the highlight reel You're broken because the playbook doesn't fit This video is for you if: You blame yourself for not keeping up with impossible standards You feel guilty every time work interrupts family (or family interrupts work) You think your team "just doesn't get it" without realizing you never documented it You're exhausted from trying to fit into a business model that doesn't fit your life By the end, you'll understand: Why the stories you tell about your team reveal your systems gaps What realistic presence actually looks like Why the playbook you're following is making you feel broken What to do instead Stop trying to fix yourself. Start rewriting the story.
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3 Stories CEOs Tell Themselves
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