3 Stories CEOs Tell Themselves episode artwork

EPISODE · Jun 2, 2026 · 8 MIN

3 Stories CEOs Tell Themselves

from The Profit and Presence Podcast · host Lauren Apple

📋 Download: The Remove Audit Worksheet (FREE) - Step-by-step guide to identifying what to cut without hurting revenue: https://profitandpresence.com/resources/ 📊 Take the 4 Zones Assessment to find out where you're stuck and what to focus on first: https://profitandpresence.com/resources/ 📧 Join our next activation session: https://profitandpresence.com/activation-session/ The stories you tell yourself shape everything—how you lead, how you scale, and whether you're building a business that gives you freedom or steals your life. In this video, I'm breaking down 3 stories every CEO needs to hear. These aren't motivational fluff—they're truth bombs that will change how you see your business, your team, and what presence actually means. The 3 Stories CEOs tell themselves are... The story you're writing about other people is true  Presence is the highlight reel  You're broken because the playbook doesn't fit This video is for you if: You blame yourself for not keeping up with impossible standards  You feel guilty every time work interrupts family (or family interrupts work)  You think your team "just doesn't get it" without realizing you never documented it  You're exhausted from trying to fit into a business model that doesn't fit your life  By the end, you'll understand:  Why the stories you tell about your team reveal your systems gaps  What realistic presence actually looks like  Why the playbook you're following is making you feel broken  What to do instead  Stop trying to fix yourself. Start rewriting the story.

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3 Stories CEOs Tell Themselves

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