#3: Using Stories to Sell Your Brand

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.