3 ways to grow your email list and 1 way to think twice before using

If list growth feels like a mystery, this episode is your roadmap. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three favorite, proven ways to grow your email list (plus one strategy she's learned to think twice about). From guest speaking to hosting your own events to tapping into referral networks, Liz shares what's actually working in 2024 and what might not be worth your energy. Episode Highlights Liz's top three list-building strategies: guest speaking, hosting online events, and newsletter referral programs. How to pitch your freebie seamlessly when you guest on podcasts or trainings. The surprising benefits of hosting your own summit, bundle, or challenge. What newsletter referral programs (like Kit's Creator Network and SparkLoop) are — and how they can grow your list fast. Why Liz stopped using bundles (and when they might still make sense). Real numbers from Liz's own list growth using Kit's Creator Network. Key Takeaways Guest speaking works: Focus your talks around your freebie for a natural segue into your list. Host your own event: Challenges, summits, or bundles build credibility and community while growing your list. Try referral programs: Tools like Kit's Creator Network or SparkLoop let happy subscribers do your marketing for you. Think twice about bundles: They can bring quick growth but often low-quality subscribers. Keep it simple: Choose strategies that fit your energy, audience, and long-term goals. Links and Resources Kate Doster's bundle program Pat Flynn's newsletter, Unstuck Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM