The Email Sound Booth with Liz Wilcox

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey friends! Liz Wilcox reporting for duty from the Email Engagement Summit, where the audio is "mid" but the email game is fire. In this snack-sized ep, I sit down (virtually!) with the one-and-only Ellen Yin of Cubicle to CEO to jam about upping your email engagement in ways so simple it's not even funny. We spill our own behind-the-scenes hacks, swap hilarious stories, and debate the serious business of how to pronounce "GIF/gif/jif." If you like keeping your emails fun, real, and human—this one's your vibe. Episode Highlights Reply with ONE Word—It Works! Ellen Yin dishes on her easiest tip ever: just ask your subscribers to reply to your emails with a specific word. Seriously, try it! Like DM automation on Insta, but for your inbox. Not only does it bump up engagement, but it literally teaches your peeps that it's okay to hit reply (01:07). Make It Fun & On-Brand Liz Wilcox shares her 90s-themed welcome sequence where new subscribers reply with "too legit to quit." Not only does it keep things playful, but it's a total conversation starter (shoutout to all the MC Hammer GIFs that flood her inbox daily) (05:01). Don't Drop the Link—Start the Chat Both Ellen Yin and Liz Wilcox encourage swapping out those cold, direct links for easy calls to reply. Examples: inviting event organizers and attendees to reply for custom links, and only sending freebies after someone responds. Engagement + Connection = A+++ (03:38). Links & Resources List Gadget – The "plug and play" email engagement tool that inspired this very summit. Get your $9 deal at listgadget.com/summit Cubicle to CEO Newsletter – Join Ellen Yin's crew of 23k+ biz owners for weekly behind-the-scenes (peek at what's working IRL): https://cubicletoceo.co Check out Ellen's email here: https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x Key Takeaway Stop overthinking engagement! The best moves are low-tech, high-vibe: ask for a reply, keep it fun, and show up as a real human (bonus points for 90s references and dance GIFs). Your email list will love you for it.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up, inbox rockstars? This episode of the Email Engagement Summit, hosted by your very own Liz Wilcox, is a straight-up goldmine for anyone who's ever wondered, "How do I get folks to actually engage with my emails instead of sending them to Internet purgatory?" Kate Doster (aka the queen of PDF-izing your email game and wrangling the ADHD entrepreneur brain) drops in to share her signature strategy for higher engagement and making those sweet digital sales—without burning out. It's honest, fun, and full of hacks you'll want to try before your next send. Grab your oat milk latte and let's dive in. Episode Highlights 1. PDF-izing Your Emails: The Hottest New Trend Kate Doster spills her method for boosting engagement: stop writing another long-winded email and instead, bundle the value into a snazzy, branded PDF and attach that instead 01:22. Make your subject lines pop with words like "PDF", "Freebie," or a clear benefit—think "PDF: Post This If You Want Sales" 04:09. Hot tip: Tag on a product/sales blurb at the end of your PDF (because hey, you're working smarter, not harder) 02:12. 2. Triple Threat Click Tactics Link up everything—mockup image, button, and a good ol' P.S. text link—for max click-thru magic 05:02. The psychological ninja move? Drop a curiosity statement in your P.S., like "Let me know what you think about page two," so subscribers can't resist clicking 06:12. 3. Engagement = Replies = Inbox Party The by-product of this strategy? Actual human replies. People love thanking you for the extra effort and it boosts all those good engagement metrics 02:51. Links & Resources listgadget.com/summit – Plug and play email growth magic (sponsor and all-around clever tool referenced by both hosts) Check out Kate's email here: https://katedoster.kit.com/posts/free-pdf-need-sales-use-this-2 Kate Doster's Toolkit – Swipe Kate Doster's "Host Your First Bundle" resources (plus, get on her list for more genius emails): https://www.katedoster.com/ee Key Takeaway Why overthink your next email? Turn it into a value-packed, engaging PDF, test out those benefit-driven subject lines, link all the things, and juice up your P.S. Let your personality (and those links) shine, and watch your audience actually get excited about your emails. Engagement is just a PDF away.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up, cheese lovers and inbox warriors! This episode is a melty, gooey dive into engaging your email list—featuring the queen of DIY cheese herself, Claudia from Urban Cheesecraft. We chat about keeping your audience interested, using polls to shape your biz, and tracking what actually leads to sales (spoiler: sometimes it is cheese). Grab your favorite snack (cheese not required, but strongly encouraged), and let's get into the good stuff! Episode Highlights Mini-Polls = Maximum Engagement Claudia talked about using simple mini-polls at the end of her weekly emails to ask subscribers what cheese they want to learn next—turns out, Halloumi is the crowd fave! 00:01:39 Tagging for Smart Tracking She's not just winging it anymore! Claudia now tracks poll votes with tags, which helps her connect responses to future sales and see who buys what. You know you're leveling up when your data game gets sharper than your cheddar. 00:03:02 Ask and They Will… Buy! Real talk: past polls and prompts for product ideas led to real sales. When Claudia asked for burrata fans, people bought kits and classes. Now, she's doubling down on tracking for even more mozzarella money-moves. 00:03:26 Links & Resources Urban Cheesecraft Email List & Free Cheese-Making Class Jump on Claudia's list and get her 20-minute cheese class for free. Because who doesn't want to brag about homemade cheese? https://urbancheesecraft.com/ Urban Cheesecraft on Instagram. More cheese content, more good times: https://instagram.com/urbancheesecraft ListGadget: Email Engagement Tools- Make your emails interactive (polls, reactions, timers, oh my!) like the pros featured in this summit: listgadget.com/summit Key Takeaway Don't overthink your emails—just ask your crew what they want, get creative with your engagement (hello, quick polls!), and keep tabs on what works. Your list is more than just addresses—it's a cheese-loving community ready to help you shape your biz (and your next workshop flavor).

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey friends! This episode of the Email Engagement Summit is hotter than my iced matcha on a July afternoon. Liz Wilcox is chatting with the magical connector herself, Christina Lenkowski! Spoiler: She's the real MVP behind so much of our email success vibes. Christina Lenkowski drops some serious wisdom on juicing up your email engagement, segmenting like a pro, and making your subscribers actually want to show up (imagine that!). Whether your email list is thriving or collecting pixel dust, you're about to get inspired to try new stuff. Episode Highlights Segmentation FTW Christina Lenkowski talks about leveling up her email game by segmenting her lists, especially around webinar launches. This resulted in open rates in the 60-70% range and click-through rates to make any marketer weep with joy 01:36. Parallel Launch Sequences Instead of blasting everyone with the same sales emails, she ran parallel sequences: one for webinar attendees, one for the regular list. Each group got tailored CTAs, making everyone feel seen 03:14. Setting Expectations = More Engagement Want people to show up to your stuff? TELL THEM WHAT TO EXPECT. Liz Wilcox shouts out how Christina Lenkowski's up-front approach increased show-up rates and kept people hooked 04:13. Links & Resources List Gadget Summit Special — the "plug and play" email sorcery tool everyone's raving about: listgadget.com/summit Get Christina Lenkowski's podcast pitch swipe files (plus join her too-awesome-for-words email list): https://publicity-x-christina.kit.com/lizsummit Check out Christina's email here: https://docs.google.com/document/d/1yazUC81HM4q_pJO-qgWef89HKhY20xCpmpTS1xFIgDc/edit?usp=sharing Insta laughs and publicity inspo: @publicityxchristina Key Takeaway Email engagement isn't magic—just be intentional! Segment your list, tailor your approach, and set clear expectations so your subscribers always know what's coming. When you connect with your audience genuinely (and shout about it like the quirky business owner you are), your email list turns into a party everyone actually RSVPs to.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Alright, folks, buckle up for a lyrical ride! In this session, Cat Griffin shows us how email marketing doesn't have to be dry or spammy—it can actually be fun (who knew?!). Cat spills all the tea on using Oasis and Cher song lyrics to spark legit conversations with her email list. We talk pop-culture vibes, authentic branding, and how to get subscribers hitting that "reply" button because they actually WANT to talk to you. If you think business emails have to be boring…this episode might just set you straight. 🎤 Episode Highlights Turning Song Lyrics Into Inbox Gold Cat Griffin shares how riffing off Oasis lyrics like "Don't Look Back in Anger" and "Today's Gonna Be The Day" has become her secret weapon for more organic, laugh-filled engagement. She's not just building an email list—she's building friendships, one chorus at a time. Getting Real Replies (Not Just the Auto Ones) Using music references, Cat Griffin doesn't just ask her subscribers to "hit reply"—she gives them a reason to. The result? Genuine conversations, stories about what everyone's working on, and fun debates about which song is which. Spoiler: her husband still thinks Cher's "Shoop Shoop" song was by the Bad Boys. 02:04 Keep It On-Brand—And Actually Fun Cat keeps her email voice unapologetically her. If using lyrics feels natural, go for it. If asking "what are you up to?" feels off, skip it. The key? Authenticity, baby—and her audience is here for it. Kat Griffin breaks it all down at 03:06. Links/Resources Free Collab Guide from Cat all about growing your list through collaborations (perfect if you're tired of solo-hustling): https://www.catgets.social/f/how-to-be-a-collaboration-rocstar Check out Cat's email here: https://preview.mailerlite.com/c9h7d2v8a1 The Email Engagement Summit hub: listgadget.com summit Key Takeaway Don't be afraid to make emails a little weird—or a lot YOU. If you want engaged subscribers (not just numbers), ditch the stiff "newsletter" voice and write like a human with personality—even if that means quoting Oasis or Cher. The best engagement comes when you AND your list are having fun.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What makes an email list so irresistible that people actually look forward to your next send? That's exactly what we unpack with the one and only Sam Vander Wielen! Forget boring email freebies—Sam Vander Wielen spills her spicy secrets on making your emails the very thing everyone wants. We're talking branded newsletters, value bombs, and a little Insta-teasing magic to get people lining up for your subscriber club. If your list could use more raving fans, this one's for you! Episode Highlights Give Your Emails an Upgrade Sam Vander Wielen shares how branding her weekly newsletter and making it an 'event' helps supercharge sign-ups—and keeps readers actually wanting to read. She finds giving her newsletter a real name and purpose is a total game-changer for engagement (00:00:54). Hype It Up on Social Got something juicy coming up in your next email? Tease it! Sam Vander Wielen talks up next week's newsletter on Instagram or wherever her audience hangs out, which drives a TON of new signups (00:02:40). Forget the Freebie, Focus on the Inbox The big myth busted: you don't have to offer a lead magnet. If your emails deliver genuine value, people will sign up just for your content (00:01:27). Mind. Blown. Links / Resources Sign up for Sam's Sidebar newsletter and get weekly inspo from Sam Van Der W—you and 63,000+ biz buddies: https://www.samvanderwielen.com/newsletter Check out Sam's email here: https://mailing.samvanderwielen.com/posts/my-wake-up-call-about-online-safety Try ListGadget and level up your emails with polls, timers, and more at listgadget.com/summit Key Takeaway Ready for better engagement? Make your emails so dang valuable that people want them for the emails alone. Brand your newsletter, tease it on social, and focus on pure value. The lesson: Become the "can't-miss" email in their inbox!

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up, inbox enthusiasts! On this episode, I sat down with email wizard John Meese author of "Serve 2 Sell" and upcoming book "Sold Out Coach." We're talking next-level email engagement—not those boring open rates and click rates, but real human connection. Think: transforming your emails from one-to-many snoozefests to high-converting, one-on-one convos with dream clients. Seriously, if you've ever wondered how to get legit replies (and not just from your mom), this is your jam. Plus, we get a behind-the-scenes peek at John's signature "include you on the calendar invite" move and how it leads to sold-out high-ticket programs. Let's roll. Episode Highlights The Magic CTA John Meese spills the beans on his secret, super-casual CTA: "Would you like me to include you on the calendar invite?" This simple question gets boatloads of actual replies—way more than the old-school "register here" link. 01:40 From Inbox to High-Ticket Coaching We dig into John Meese's sneaky-genius system: featuring real client stories, hosting live Q&As, and then inviting interested people via a personal response. This method fills up group coaching programs with warm, qualified leads, not cold lurkers. 05:47 Deliverability & Engagement Like a Boss Forget shallow metrics. John Meese shows that getting real replies boosts deliverability and starts real relationships—so you land in the inbox, not the spam folder, and actually get paid. 06:15 Links/Resources ListGadget — spice up your email game John Meese's site & free crash course: https://servetosellbook.com/liz (Get real examples, a free assessment, and tips for selling your brain without losing your weekends!) Key Takeaway Don't just chase numbers—get personal, get real, and ask for that reply. You'll fill up your calendar and your high-ticket programs with people who are already rooting for you. Be a human, not a robot. Emails work when you do.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up email geeks! In this episode of the Email Engagement Summit, I Liz Wilcox (your host with the most questionable WiFi) bring on email strategist extraordinaire Eman Ismail to spill the beans on how to turn your audience from "meh" to mega-engaged. We chat about why it's cool to ditch your rigid email launch schedule, stalk your inbox for REAL subscriber questions, and fire off exactly the emails your peeps need—right when they need 'em. Whether you're an over-planner or a fly-by-the-seat-of-your-convertkit, you'll be pausing those pre-scheduled campaigns after this one! Episode Highlights Let Your List Lead the Launch Eman Ismail shares how she purposely left gaps in her launch email schedule so she could listen to her audience mid-launch and create insanely relevant emails. Spoiler: It resulted in action-boosting, dollar-dropping replies and major sales. (01:00) The Power of Specificity When a subscriber asked how Eman Ismail's course compared to "Copy School," she pivoted on the spot, writing a head-to-head email that directly tackled that question. That single email sealed the deal for not one, but TWO course sales at $1K a pop! (02:30) Don't Be Scared to Go Off-Script Both Eman Ismail and Liz Wilcox admit that leaving blank space in your launch schedule (aka: winging it with replies to real-time questions) can be scary, but it's also the secret sauce to building community and making more sales. (06:01) Links/Resources listgadget.com/summit: The plug-and-play email toolkit making this summit (and our email dreams) possible. Get the deets and a special deal! Eman Ismail's Quiz: Discover your ideal newsletter style and join Iman's list for inspo, how-tos, and a free video walkthrough: https://emancopyco.com/quiz Key Takeaway Stop talking at your list—start talking with them. Leave room to respond, obsessively check those replies, and send emails that make your subscribers feel seen (and ready to hit that "buy" button). Embrace the chaos, trust your gut, and remember: engagement isn't about being perfect—it's about being present.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up, inbox heroes? Liz Wilcox here, bringing you another fire session from the Email Engagement Summit—where the audio's "meh" but the content's chef's kiss. In this episode, I sit down with the one and only Chad Allen to dig into a sneakily simple email that sparked wild engagement with his audience (we're talking a reply tsunami and click rates that'll make you spit out your iced coffee). From irresistible subject lines to videos that actually motivate your people, we dish on how to rally your community, make hearts flutter, and turn that digital inbox into a living, breathing movement. 3 Episode Highlights The Magic of 11 Words When Chad Allen dropped an email with the subject line "This email has 11 words," his audience lost their minds (in a good way). 50% open rate, nearly 10% click rate. All for a short, punchy email and a relatable video. Short 'n sweet can still bring the heat (01:06–02:20). Inspiration over Instruction Instead of flogging yet another how-to guide, Chad Allen sent his peeps a two-minute "you got this" pep talk by Ira Glass. Result? Flooded inbox with grateful replies—even though he didn't ask for them (03:19–04:22). Sometimes, all your people want is a little inspiration to keep them moving. Community Vibes = Reply Gold When you truly know your audience, you can spark a conversation just by sending the right message at the right time. Liz Wilcox hypes up the power of knowing what your people need to hear, no matter your niche. Inspire and motivate, and the replies will come flying in (04:56–06:15). Links / Resources listgadget.com/summit – Level up your emails with polls, leaderboards, timers, and more. https://www.chadrallen.com/writingretreatplanner– Get writing templates, planners, infographics, and a motivational nudge for your creative journey. Check out Chad's email here – https://ckarchive.com/b/k0umh6h5rqrzqt6n33wn4aor507m5f8hzxg Key Takeaway You don't need to write a novel to get people clicking, replying, and actually loving your emails. Know your audience, keep it real, and serve up a punch of inspiration—sometimes being their cheerleader is more valuable than being their instructor. Press send, rally your digital crew, and watch the engagement roll in. Inbox magic, millennial-style ✌️

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox What's up, inbox besties?! In this episode of the Email Engagement Summit, Liz Wilcox sits down with the totally brilliant Tina DiVita—brand + systems builder and self-proclaimed "let's make it EASY" queen. We're talking allll about ditching email friction, keeping it 100 with subscribers, and how to get folks actually raising their hands (aka, booking calls) with way less awkwardness. Spoiler: There's AI magic, story-based messaging, and fresh takes on the "wanna hop on a call?" hustle. Ready for email engagement that doesn't feel like pulling teeth? Grab your coffee (or boba, I see you), and let's get into it! Episode Highlights Ditch the Booking Pressure—Lower the Barrier! Tina DiVita shares how she stopped pushing people to "book a call" right out of the gate and switched to a chill "reply yes for next steps" CTA. Genius? 100%. Friction? Gone. (02:47) Letting AI Be Your Email Wingman Struggling to show up in the inbox? Tina DiVita built a custom AI tool trained on her brand voice + client stories so she always knows what to say. Hello, consistency! She ran a 30-day campaign with a wild 59–63% open rate and booked four discovery calls. (00:57) Consistent, Story-Led Emails (No Aggressive Pitching Required) Instead of sell, sell, sell, every email led with a relatable story or client win—and the pitch just showed up naturally at the end. Feels good, right? It's all about building trust and turning connections into conversations. (02:47) Links/Resources https://www.divitacreative.com/brandvoicebuilder – Hop on Tina DiVita's list and get her free Brand Voice Builder. Peep that yellow button in the header, fam! (04:38) Check out Tina's email here: https://docs.google.com/document/d/1oPLea9HiEmePFyhrk8wx1CJEIzx3Qo9u6TrsHmVTUek/edit?usp=sharing listgadget.com/summit – Sponsor alert! Make your emails interactive with polls, timers, referrals and more. Plug, play, profit. Key Takeaway If email marketing feels like trying to get your cat to attend a Zoom call… you're probably making it too hard. Make engagement EASY: tell real stories, ditch the scary calls to action, and invite replies like you would from a friend. Consistency is better than perfection every time.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Alright, y'all – welcome to another bangin' episode from the Email Engagement Summit! Liz Wilcox is in the house, audio vibes totally "mid" but value completely maxed. This time, she sits down with Heather Ritchie, aka certified content marketing strategist and your go-to for infusing email campaigns with realness (plus a side of LOLs). If you're tired of cookie-cutter emails and want inspo for being your absolute self (ADHD quirks, police humor, and all), this convo delivers! We're talking subject lines that SLAP, preview text that makes people giggle, and why letting your true personality show can turn unsubscribes into your new fave filter. Episode Highlights Humor + Honesty = Engagement Upgrade Heather Ritchie shares how ditching the "watered-down" version of herself and making her emails more personal, weird, and real gets actual replies from subscribers. (Bonus: subject line/preview text combos that make people smile!) 01:36–04:45 Personality is the Ultimate Repel (and Attract) Button Worried about losing folks from your list? Heather Ritchie says: Good! The right ones will stick – the rest will find their way out. Your emails shouldn't be for everyone, and that's the point. 04:52–05:11 Favorite Real-Life Subject Line Examples Get inspired by Heather Ritchie's best-loved lines – including Christmas antics and ADHD confessions. You don't have to be a stand-up comedian; just a little witty honesty goes a long way! 05:21–05:45 Links & Resources List Gadget: Email Growth Machine (Summit Discount!): listgadget.com/summit Get Heather Ritchie's freebie: Imposter Syndrome Interrupter (snag it from her email list for personality-boosted confidence with AI/journal prompts rolled in): https://writerslifeforyou.com/imposter-syndrome-interrupter-ees Check out Heather's email here: https://docs.google.com/document/d/1Cme2TfWy9xSZBAr-QDYsUUIuKPuYqSKbcn0pBiVAARg/edit?usp=sharing Key Takeaway Let your real self shine in your emails! Skip the boring, play with your subject lines and preview text, and don't be scared to show your quirks. The right people will vibe with you—and the rest will unsubscribe, clearing space for your true fans. Your personality? It's literally your email superpower. Craving more? Hit up Heather Richie's list for inspo, freebies, and the kind of subject lines that make you—and your readers—snort-laugh at your inbox.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Yo, welcome to another episode from the Email Engagement Summit, hosted by your girl Liz Wilcox. This week, we're hanging out with Jessica Eastman Stewart, who brings the vibes and fresh ideas for building email community—without overthinking it. From crowdsourcing cool stuff year-round to creating shareable Girl Scout Cookie docs, Jessica Eastman Stewart spills on how "fun + service = trust" in your inbox. If you've ever doubted that community is the secret sauce for epic email engagement, buckle up: this one's for you. Episode Highlights Crowdsourcing Joyful Content Doesn't Have to Be Complicated Jessica Eastman Stewart shares her fave way to keep her Friday 5 newsletter readers hyped—by asking them to share tips, recommendations, and even Girl Scout cookie links. Sometimes the simplest ideas build the strongest communities 01:05. Girl Scout Cookie Roundup = Unexpected Email Magic Every cookie season, Jessica Eastman Stewart collects links from her audience who have Girl Scouts in their lives, pops them in a public Google Doc, and then shares that doc out a few times so everyone can buy (and eat) more cookies. It's community, it's connection... and it's delicious 01:57. Fun Ideas = Real Engagement (Yes, with Actual Numbers!) Not only did her readers love it (hello, 11–12% click rates to a Google Doc from a 16,000+ subscriber list), but Jessica Eastman Stewart made genuine connections with her audience and even ordered cookies herself—talk about walking the walk 05:44. Links/Resources ListGadget: Make Email Engagement Fun & Easy ($9 deal for summit peeps!): listgadget.com/summit Jessica's Friday 5 Newsletter — Sign Up for Weekly Joy + Tips: https://playbooks.jessicaeastmanstewart.com/ Check out Jessica's email here: https://pages.jessicaeastmanstewart.com/posts/jessica-s-friday-five-girl-scout-cookie-season-is-here Key Takeaway Stop overthinking your community-building emails. A little fun, a little service, and a shared cookie doc can turn "meh" subscribers into raving fans. Break some so-called "rules," try something unexpected, and don't forget to sprinkle in your own quirky personality—you never know which non-business thing will make your list fall in love with you.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey friends! It's Liz Wilcox, your fav inbox-obsessed friend, coming in hot from the Email Engagement Summit. This time I sat down with the brilliant Michelle Pontvert to geek out over a genius (and sanity-saving!) way to keep your subscribers engaged—even when you wanna go totally out of office for a month. Think guest blogging, but for your email list. Yes, for real. We get into her collaborative approach to content, how she keeps the inbox vibes fresh, plus how she managed to enjoy her summer break without ghosting her audience (and even made some extra cash while chillin'). Let's get that email engagement up without burning out, mmkay? Episode Highlights Collaborative Email Series Saves the Summer Michelle Pontvert explains how she recruited aligned business pals to share exclusive tips and stories with her list, letting her take a real summer break and keep the value rolling for her subscribers. Win-win-win! (01:00 – 02:48) How the Magic Happens (Without Losing Your Voice) She breaks down the nitty-gritty of inviting contributors, setting a theme ("From Sign Up to Sales" anyone?), adding her own intro and outro, and how she kept the vibe consistent—spoiler: she only wrote like three sentences per email herself! (04:22 – 07:33) Bonus: Monetizing While You Kick Back Michelle Pontvert shares how she wove in affiliate links to her collaborators' free or low-ticket offers, so she didn't just keep engagement up, she actually earned money on autopilot. Passive income, activated. (06:41 – 07:07) Links & Resources Check out Michelle's email here: https://www.canva.com/design/DAHFOZT6UaU/Rekv2P-Whn2u5M_NclHy5g/view?utm_content=DAHFOZT6UaU&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h1c6cdc5ce9 Grab the free "State of Summits" report: michellepontvert.com/report Want in on the easy email magic? Check out listgadget.com/summit (our sponsor & fav tool for interactive emails) Key Takeaway You don't have to hustle 24/7 or drown in drafts to keep your email list lit. Tap into your network, feature talented buddies, and everyone wins—you, your audience, and your collaborators. Spoiler: your inbox can keep the party going, even when you're off sipping spritzers or recharging in peace. Hit up the links, get inspired, and set your email strategy to "easy mode"—more engagement, less burnout. You got this!

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey, hey, party people! Welcome back to the Email Engagement Summit—the place where our audio is "mid," but trust me, the content absolutely smacks. In today's episode, I (your host, Liz Wilcox) got to hang out with the fabulous Ayebanoa Sapphire Benwari, aka "Dr. Sapphire" of email engagement fame. We dove deep into a super simple but hella effective email strategy: the "Little Box." Whether you love getting creative or keeping it basic, this under-five-minute hack promises to jazz up your emails, get more clicks, and help you stay in tune with your subscribers—without breaking a sweat. If you want practical takeaways, actual click stats, and some indie business owner energy: you're in the right place. Episode Highlights The "Little Box" Strategy for Sky-High Engagement Ayebanoa spilled all about a colorful, can't-miss box you can drop anywhere in your email. Use it to spotlight multiple offers, events, or links—and watch your click rates soar. Pro tip: make that box POP by using a different background color. Real Results & Fun Experiments Ayebanoa dished out juicy stats from real campaigns, showing exactly which offers drew the most clicks and how switching up box placement (top, middle, bottom) keeps things fresh, not formulaic. Keep It Fun & On-Brand You don't have to be a design whiz to try this, but if you want to flex your branding muscles—go for it! And remember: when you're having fun, your subscribers notice (and vibe with it). Links & Resources listgadget.com/summit – Easy plug-and-play HTML magic for your emails, sponsor shout-out! Check out Ayebanoa's email here: https://preview.mailerlite.io/preview/1635628/emails/182023030839445183 https://sapphirelearninghub.com/sendtheseemails/ – Hop on Ayebanoa's list to see the "Little Box" strategy in action and soak in some email inspiration. Key Takeaway Don't overcomplicate your engagement strategy—sometimes "just a little box" is all you need for big results. Break the rules, experiment with placement and copy, and above all: don't forget to have fun. Your list will thank you.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Ever have a podcast guest ghost last minute and panic about empty content calendars? Tune in to hear how Liz Mosley turned a scheduling snafu into an epic engagement extravaganza. She didn't just scramble, she invited her own list to pitch for the open guest spot, sparking a tidal wave of connection and creativity with her audience. We talk playful pitches, rejection reframes, and why inviting your subscribers behind the velvet rope is always a vibe. Grab your coffee and let's make inboxes human again. Episode Highlights When Life Gives You Canceled Guests… Liz Mosley shares how a last-minute cancellation led her to open up a podcast guest slot to her email subscribers, giving detailed pitching instructions and sparking a wave of creative responses 01:00. Community Vibes > Transactional Emails Instead of the usual broadcast-from-the-mountaintop approach, Liz Mosley and Liz Wilcox dig into how getting your list involved creates real community ("not just another sales funnel, thank you very much") 03:59. A Rejection Challenge Worth Clicking Liz Mosley drops her free Trello board template that helps you rewire your brain for rejection—and maybe start celebrating those "no's" 05:23. Links & Resources List Gadget: The summit's proud sponsor—supercharge your emails with polls, leaderboards, and more. listgadget.com/summit Get on Liz Mosley's List + Free Rejection Challenge: https://lizmosley.myflodesk.com/c0tqmjsnl5 Check out Liz's email here: https://view.flodesk.com/emails/66337caba5eccea8a4552b8d Key Takeaway Don't just "talk at" your list, invite them in! Whether it's crowdsourcing a guest, running a quirky game, or reframing rejection, real connection happens when your audience feels like collaborators, not numbers. Open your digital doors and let your list be part of the journey. (Bonus: the replies just might make your day.)

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey, pod pals! In this latest episode of the Email Engagement Summit, I get to vibe with Adam, my favorite podcast host ever, on the wild power of your email list. Spoiler: Email isn't just "old school" marketing. Nope, it's actual magic. We dive into how keeping it real and consistent with your list turns casual subscribers into super fans (the kind that'll fight the bots for you). Episode Highlights No AI Here, Friends: Adam kicks off every newsletter with a stamp of authenticity—reminding readers it's 100% human-written, in real time, and super unfiltered 01:09. The Threads Fiasco: When Adam gets his Threads account disabled by a bot (oh, the irony), he vents to his list and—plot twist—asks his community to help. Cue the super fan takeover. Within six hours of sending the email, his account is reinstated. Email list for the win 03:58! Consistency Is Queen: For years, Adam has dropped his newsletter and podcast weekly, never missing a beat. That's the real secret sauce for building trust and engagement 06:10. Links & Resources listgadget.com/summit: Sponsor & the tool for spicing up your emails with polls, timers, leaderboards, and more. Get on Adam's newsletter: https://www.podcastingbusiness.school/news Check out Adam's email: https://www.podcastingbusiness.school/blog/my-threads-account-got-shut-down-now-what Super fans shoutout: Pat Flynn & the "Superfans" book (good read!) Key Takeaway Being real, like actually real, and showing up consistently for your people transforms your subscribers into a ride-or-die crew. So don't just automate and ghost; get personal, get weird, and watch your email list move mountains (and maybe even tangle with the tech overlords).

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey hey, inbox innovators! Liz Wilcox here, and this time, I'm hanging with the dopamine dealer themself, Caleb Dempsey, at the Email Engagement Summit. If you've ever wondered how to make your list folks basically beg to open and click your emails (without bribing them with avocado toast), then roll up your sleeves for this convo. Caleb Dempsey breaks down their "dopamail" framework—think gamification, leaderboard flexing, and feedback loops that get even your lurkers off the sidelines. Ready to make that Monday newsletter — dare I say — FUN? Let's do it. Episode Highlights Leaderboard Magic with List Gadget Caleb Dempsey shares how they use List Gadget to give peeps a literal points-based reason to show up and engage (01:12). Spoiler: turns out, we all crave a little scoreboard glory. Feedback Loops That Actually Work "Do something, earn reward, feel good." It's not just your childhood sticker chart—Caleb Dempsey turns this into an 80% engagement boost in just 6 months (03:45). No Participation Trophies, Just Pure Winner Takes All Forget runners-up. Only one can claim the quarterly crown and the physical prize (03:10). Savage but motivating! Links/Resources List Gadget — Plug-n-play polls, leaderboards, and dopamine triggers for your emails Caleb's Actually Fun Email Newsletter — Get schooled by the boss of email engagement Link to Caleb's email: https://events.ecamm.com/posts/community-shoutouts-ed-s-studio-hack-and-your-schedule Check out our coupon book here — https://canva.link/z54sljb9e1t4nox Key Takeaway Make your emails the best thing in someone's inbox with real actions, instant feedback, and a sprinkle of fun. Caleb Dempsey proves people will open, click, and cheer for you (literally!) when there's community, competition, and clear rewards. Stop being boring in the inbox—gamify it, own it, and watch engagement soar. Transcripts can be found here.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox   Heyyyyy, biz besties! It's your professional email party planner (okay, just kidding—sorta), coming at you with another episode of the Email Engagement Summit! Today, I hung out with the one and only Tracy Beavers to riff on getting more juice out of your email list. We geek out over quirky emails, show some serious gratitude, and spill deets on how to get people actually talking back to you. Yup, replies aren't just for your mom's happy birthday messages. Let's dive in! Episode Highlights 1. The Power of the Annual "Thank You" + Freebie Tracy Beavers drops her go-to move: at the end of the year/start of a new one, she shows her email fam some love, thanks them hard, and then slips in a sweet lil' PS freebie (hello, brain-rewiring exercise!) for anyone that replies with a secret word. Spoiler: 40+ people hit her up last round (01:05–02:30). 2. Make Engagement FUN (Yes, Even for Adult Humans) Why wait for New Year's? You can literally ask fun/funny stuff like, "What's the weirdest thing you ever sold for a school fundraiser?" and people will reply—even if it's just to share horror stories about band candy (01:38). Fun + human = inbox connection. 3. Why Gratitude Works Magic Liz Wilcox gives mega props to Tracy Beavers for being the queen of gratitude. Turns out, just reminding people you like having them in your world turns "ghost subscribers" into actual PEOPLE who want to reply, click, and hang with you in your inbox (03:43–04:25). So simple, but so gold. Links/Resources List Gadget – The sponsor and email wizardry tool we're all using. Automate those polls, timers, surveys & more with just a smidge of HTML. Check out Tracy's example email here. https://tracybeavers.biz/lizsummit – Hop on Tracy Beavers's list for chill tips, real biz stories, and the occasional wild animal cam update. https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway If you want your email list to actually ENGAGE with you (not just collect virtual dust), show your people some love, ask offbeat questions, and make it super easy (and fun, duh) for them to hit "reply." Turns out, your next sale could start with a simple thank you or a weird fundraiser memory. Numbers are great, but real conversations = the secret sauce. Transcripts can be found here.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Ever wanted to make your email list as obsessed with your content as you are with cold brew? Nadine Nethery is dishing out a delightfully fun strategy—interactive scratchy cards—that'll have your subscribers engaged, clicking, and literally scratching for more. We're talking next-level open rates, website traffic boosts, and some major "dang, that's clever" moments. Tune in for all the details and a behind-the-scenes peek at the tech and psychology making it work. Episode Highlights The Scratchy Card Email Hack Nadine Nethery spills the beans on her interactive digital scratchy card strategy. In a nutshell? It's a segmented, surprise-and-delight email sequence that sends select subscribers to a custom web page to "scratch" off offers. Actual fun meets major list engagement (01:11). Bananas Open Rates & Segmentation Sorcery We're talking genuine 100% open rates and 58% click-throughs. Yeah—you read that right. By sending her emails only to hot segments (think actives, past buyers, or click-happy lurkers), Nadine Nethery ensures nobody's left yawning (04:31). Super-Simple Tech Stack Don't fear the tech! All you need is Drip (her email platform) and a sprinkle of embedded HTML code on a landing page. Plus, the subject line magic—"want a sneaky scratchy?"—pretty much guarantees those opens (07:07). Links & Resources List Gadget (summit sponsor): listgadget.com/summit Check out Nadine's Virtual Scratchie Email here. Get Your Own Scratchy Card & Join Nadine Nethery's List: https://link.candocontent.com/liz Check out our coupon book here: https://canva.link/z54sljb9e1t4nox  Key Takeaway Engagement isn't just about snappy copy—sometimes, it's about making your emails so interactive and fun that your audience wants to click. Try the scratchy card strategy and watch your open and click rates go bananas. Bonus: genuine conversations, more loyalty, and a list that's hyped for your offers. Transcripts can be found here.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey, hey! Welcome to another round of the Email Engagement Summit, where the audio's "meh" but the vibes and value are chef's kiss. I'm Liz Wilcox and today I'm hanging out with health coach and certified people-connector Amy Behimer. If you've ever worried your emails sound like they were composed by a robot with a caffeine addiction, you're in for a treat. Amy Behimer breaks down her unique, super human way of making her email list feel like an old friend—spoiler alert: it involves personalized videos and a whole lotta heart. Episode Highlights 1. Too Much Info? Here's the Fix01:07 Amy Behimer shares how her audience of folks with autoimmune issues is overwhelmed by health info overload. Her #1 goal: make every subscriber feel seen, not spammed. 2. Personal Videos FTW01:46 Instead of setting automated "thanks for subscribing" emails and calling it a day, Amy Behimer uses quick, personalized videos to welcome hot leads, call them by name, and invite actual replies. No bots allowed. 3. Connection > Automation04:44 Amy Behimer is all about real deal relationships. One client only booked a call after she heard her own name in Amy's video—and now she's been a member for over a year. Sometimes, ya gotta slow down to win big. Links / Resources ListGadget.com Summit – For making your emails extra snazzy, as recommended by Liz Wilcox. Amy's email – Check out her warm welcome video Amy's Free Habit Quiz – Want to see the magic in action and figure out your next health move? https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway Forget about chasing numbers or obsessing over open rates—turn your list into a community by actually being human. A lil' personalized attention (like a quick video shoutout) goes way further than the fanciest automation ever could. Connection is the real growth hack. Transcripts can be found here.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Okay fam, today's episode is bringing the heat! We brought on Ingrid, founder of Penguin Designing (🌴 based in sunny San Diego! ☀️), to drop some wisdom on keeping those email subscribers hooked. We're talking about next-level email footers, not-your-dad's UTMs, and why your welcome sequence should never feel crusty or outdated. If you're all about that set-it-and-enjoy-the-magic life, you're going to want to steal her footer rotation genius ASAP. Episode Highlights Footer Rotation for the Win! Ingrid spills about her evergreen newsletter and how she keeps every single email (yep, even the boring automation ones) feeling f-f-fresh by rotating out five links in her footer every 1-2 weeks. The links are a dreamy cocktail of her offers, affiliates, and content like blog posts, podcasts, or YouTube episodes (00:00:44–00:01:31). Attribution = Accountability Ingrid geeks out over UTMs and how they're her secret sauce for knowing exactly what links are moving the needle—even weeks later (00:01:58–00:02:22, 00:05:07–00:06:33). If you're not tracking your links, you're flying blind—so get on that copy-paste train. Automation Doesn't Have to Be Complicated Turns out, you don't need a crazy tech stack. Ingrid keeps her setup super chill with easy-to-use snippet features from Kit and updates everything for all subscribers, whether they joined yesterday or last year (00:02:26–00:02:49, 00:03:28–00:03:43). Links & Resources PenguinDesigning.com — Signup for Ingrid's free niching workbook and peep that magical email footer IRL (00:06:53) Everything Page with Freebies — Lots of good stuff to kick off your own list strategy Ingrid's email — Check out her quick template drop email Fathom Analytics FREE UTM Builder — Super simple UTM link generator, no math degree required (00:05:37) ListGadget.com/summit — Sponsor shout; make your emails fancy with zero code Kit (Formerly ConvertKit) — Where all the email footer automation magic happens Summit Coupon Book — Get a ton of deals and steals in this coupon book Key Takeaway You don't need a million-dollar list or circus-level tech skills to keep emails engaging. A rotating footer packed with value and savvy UTM tracking means every email, no matter how old, is always relevant and ready to convert. Keep it simple, keep it fresh, and let the evergreen magic do its thing! Transcripts can be found here.

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey party people! In this episode, Liz Wilcox sits down with the fabulous Sandra to spill the tea on increasing email engagement, without making things weird or spammy. If you've ever felt like you're shouting into a void with your email list, Sandra is here to rescue you with one super personable strategy: the impromptu "Ask Me Anything" (AMA) session, dropped right into her subscribers' inboxes. Forget webinars and sleazy funnels—this one's all about building real connections and making your list actually look forward to your messages. Plus, there's talk about hockey, tech, and keeping it as chill as possible. Episode Highlights The Inbox AMA Hack Sandra describes how she triggered a surge in replies (and actual conversations!) by sending an AMA invite timed to when she literally had the house to herself. Giving people a tight window and club-house vibes made subscribers eager to respond and spill their burning questions 00:00:57. Keeping it Real, Not Salesy Instead of using the AMA to wedge in a hard pitch, Sandra went "no strings attached," which led to deeper connections even with folks who didn't buy right then. And hey, turns out some people just wanted to know about her wardrobe! Keeping it fun and judgment-free made the whole thing way less awkward 00:03:01. 5-Star Audience Experience Tips From setting time windows and clear expectations, to quick replies and prompts so people know it's okay to be casual and ask even the "weird" stuff, Sandra drops her step-by-step playbook so you can totally copy her process and get more out of your email list 00:04:44. Links / Resources Get the lowdown on Sandra's email vibes and join her list: https://go.engagedgroups.com/engagementlab/ Check out Sandra's email here: https://engagedgroups.kit.com/posts/ask-me-anything-tonight-just-hit-reply The handy-dandy email tool Liz Wilcox swears by: List Gadget https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway If you want your email list to actually engage with you, give them a reason to reply that feels real. A spontaneous AMA, well-timed, low-pressure, and focused on their needs, not just your sales goals, can create actual conversations, boost your open rates, and help you learn what your subscribers really care about. Keep it human, keep it fun, and don't be afraid to try new things, your list will love you for it. Transcripts can be found here.  

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Wanna jazz up your email game and turn those boring newsletters into something people actually look forward to? Same, friend. On this episode, Liz Wilcox brings in Pete McPherson, the mastermind behind List Gadget, to spill the beans on making emails playful, interactive, and yes, kinda addicting. If you've felt like your audience is trapped in the open-skim-delete cycle, this convo is your rainbow-infused exit ramp. Pete McPherson walks us through breaking out of the inbox monotony, sprinkling in creative gadgets and (let's face it) some good old-fashioned dopamine boosts. Episode Highlights Formatting for Humans, Not Robots: Pete McPherson preaches the gospel of breaking up those dreadful walls of text in your emails. It's about throwing in pops of color, memes, polls (literally, ask "what do you want from me, folks?"), and reaction buttons so your readers don't snooze and bounce (02:45). Gamification = Engagement Magic: Why not let your subscribers earn "fake Internet points" on a leaderboard just for opening, clicking, and participating? Pete McPherson shares how this playful competition makes his audience stickier than a spilled frappuccino (07:10). Use the Tools (Even If You're Not a Tech Wizard): Whether you're popping in a poll, leaderboard, reactions, or just a vibey gif, it doesn't have to be rocket science. Pete McPherson says a little creativity goes a long way—and he's got the receipts to prove it (09:42). Links/Resources 🛠️ List Gadget – Check it out for instant inspiration + all the interactive email goodies Pete McPherson mentioned PeteMcPherson.com – Stalk Pete McPherson for more tips Pete's email – Check out these easy ways to engage Email [email protected] with your wildest email ideas or to just say hey (he actually reads all his mail, pinky promise) https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway Stop letting your emails look like every other snoozefest in the inbox. You barely need any tech skills—just a willingness to play. Mix up your formatting, give your people something fun to click besides the "unsubscribe" button, and boom: higher engagement, more loyalty, and inbox glory. Take it from Pete McPherson: creative breaks = brain breaks = real results. Now go forth and make email fun again! Transcripts can be found here.

Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell. Episode Highlights Why Black Friday deserves your excitement and energy The mindset shift from "I'm spamming" to "It's my responsibility to sell" Giving yourself permission to email more than normal The reminder that your customers want to buy from you—and will thank you for your sale The power of showing up with solutions, not just discounts Liz's signature affirmation: "My best looks different every day." Key Takeaways Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want. Your ideas and offers are valid; selling is part of your job as a business owner. Excitement is contagious—the more hyped you are about your sale, the more your customers will be too. Consistency and confidence beat perfection every time. Links and Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off her own funnel and focused on weekly newsletters instead The importance of knowing your audience and why your list is always evolving How "set it and forget it" funnels can make your business feel cold and outdated Why live launching helps you understand your customers better than automation ever will The truth about passive income (spoiler: it's not really passive) How to use a multi-channel approach—even inside your funnel—to build real connections The danger of relying on templates without doing the deep audience research first Key Takeaways Funnels fail when they're too impersonal—people want to connect with humans, not robots. You need live selling experience before automating so you understand what actually converts. Your audience changes over time; what worked a year ago may not resonate today. Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat. A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond. Links and Resources Episode 61: How to Get Replies to Your Email Newsletters Episode 166: get the maximum results from your email list by doing these four things! Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea). Liz's first real use of AI came during a writer's retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones. She prompted it with past emails and asked it to adjust them for new topics. The keyword: duplicate, not create. Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection. Why "human to human" writing still wins — readers can feel when content is AI-generated, and it dulls authenticity. Liz's quirky self-check moment: wearing a "Delulu" shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing. The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship. The Chick-fil-A vs. McDonald's analogy: Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald's uses it to replace it. Chick-fil-A, open six days a week, earns more per store than McDonald's because it maintains that personal touch. The takeaway: use AI to support connection, not eliminate it. Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing. Key Takeaways AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you. Human connection wins: Readers can feel authenticity in your words. Struggle builds skill: Writing your own emails helps you grow as a business owner. Tech as a tool: Follow Chick-fil-A's model — use AI to elevate, not eliminate, the human experience. Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message. Links and Resources How AI Is Disrupting Our Industry, and What We Can Do About It Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sales. Why getting to the point isn't "salesy" (and how big brands like Walmart and Amazon do it every single day). The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good. Benefits vs. features: how to hype up why your subscriber should care, not just what you're selling. How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible "I need this now" feeling. Key Takeaways You need more than just sales pitches—relationship and connection emails are the foundation of good selling. Don't ramble—get straight to the offer! Your audience will thank you (and probably buy more). Get hyped about your own products! Your excitement is contagious—if you don't hype your offer, no one else will. Show, don't just tell. Send pics, videos, GIFs—let people SEE the value. Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up. 🔗 Links & Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁‍♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!). Episode Highlights Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn't full of the best people, it's an uphill battle. Being Personable & Connecting: It's not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally: Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection. Ask Simple But Real Questions: Put YOU in Those Emails: Be Quick, Be Kind: People don't need essays – they need connection. Shout "Hey, I care!" every now and then, and genuinely ask for a reply. Bottom line: Show up, keep it fun, show you care, and you'll build that engaged list you always dreamed of. And there ya have it – a 10-minute not-so-mini pep talk that's proof you just gotta hit record (or SEND) and get things done. Don't forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes. Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️ Links and Resources More info on Suz Brick Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM

Hey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You're invited to repeat them—out loud, in your head, or heck, write 'em on your Post-It wall! Let's Make Email Fun Again: If hitting "send" has you breaking into a cold sweat, you'll love Liz's reminder: Email is only as hard as you let it be. Permission to reframe, granted. Embrace Imperfection: "My best looks different every day"—a truth bomb we ALL need to hear. Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let "yet" become your business's secret weapon, and remember, your products are highly desired. Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You're calm, centered, and ready (we're saying it with you!). Celebrate the Wins: Give yourself a pat on the back. There's no spreadsheet for effort, and you deserve ALL the confetti for showing up. Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we're talking the kind of energy that belongs in your group chat). Can't wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it's basically in our bones. Go rock the weekend, boss! Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM

After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you should email at least once a week to build confidence and natural flow. The key mindset shift: assume your audience already loves you. When you assume readers like you, perfectionism fades, and your real voice shines. Liz writes as if she's talking to her "inbox besties" — people who already know and support her. How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations. Injecting personality without oversharing: Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors). You don't need to reveal everything — just enough to make your voice distinct. Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing." How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection. Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone. Key Takeaways Write consistently: Practice builds comfort and clarity in your tone. Assume connection: Act as if your subscribers already adore your content. Show personality: Use small, genuine details to express who you are. Share your vision and values: Let readers feel your purpose behind every word. Engage and respond: Conversations with subscribers help you strengthen your voice. Links and Resources Episode 107: One Thing Your Landing Page Might Be Missing Episode 108: 5 Things Your Landing Page Doesn't Need Liz's YouTube Channel  Big Ass Calendar affiliate link Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she's sent in the past year. And spoiler: It's not even for her own offer. We're talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode. Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom's IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this "today only" email crushed so hard. The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, "here's what's lighting me up right now"—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew? Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW. Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, "today only, 10/10 recommend 💫🧙‍♂️" actually gets results (when it's legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy's! Links & Resources List Gadget — The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com Check out Lizzy's Everything Page with freebies and paid magic from Lizzy herself! Steal These Sales Emails Template Pack – Want plug-and-play versions of Lizzy's epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro. 

What's up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children's book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who's ever tried to sell something before it felt "ready." (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building "in public," and leaning all the way into authenticity (even using that "eye-lips-eye" emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place. Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her "For Your Eyes Only 👀👄👀" email, showing how letting personality shine can reignite your list—even if you can't tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter) Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people. The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn't just about money—it's about communication and community (and, you know, learning nonstop as you go). Key Takeaways Don't wait for perfection before you start selling or showing up for your email list. Your personality (even if it's just "excessive" emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲 Links & Resources ​Sponsor shoutout to List Gadget! Turn your email newsletters into interactive growth machines with polls, leaderboards, and more. Get 3 free Illustrations from Melquea to use in your business today! Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Melquea's!):

Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who's all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a "Mama Olympics" moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two). Episode Highlights The Catalyst Email: A Slice of Real Life Andrea's winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send. The Secret Sauce: "Before You Go" Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated. Stats That Matter: Real Email Metrics Andrea's killer subject line ("A tiny voice. Okay, two reminded me of this. Today") scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results. Key Takeaways Sales emails don't have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this!  Links & Resources Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com Check out Andréa's free audio series to show you exactly how I use ChatGPT to write content that actually sounds like you here. Steal These Sales Emails Template Pack: No need to decode! Get all summit emails, Andrea's included: 

Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her "ChatGPT just became my mechanic" email a viral hit, how she decides the number of emails to send (spoiler: it's mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you're a fellow "wing it and win it" type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time). Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales. The Power of Slightly "Unplanned" Email Promotions No fancy funnels here, folks! Dara confesses her super success didn't come from a carefully crafted sequence, but from following the "vibes"—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants. Automated vs. Real-Time Emailing: What's Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there's room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly. Key Takeaways You don't have to write the "perfect" sales sequence. Start with one great story, listen to your audience's response, and don't be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you're winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself.  Links / Resources ​Sponsor shoutout to List Gadget! Boost your emailing with polls, leaderboards and more at listgadget.com Don't forget Dara's Top 40 time-saving Google hacks you'll wish you'd been using all along Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Dara's!):

Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before you've even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you're ready to turn your email list into an ATM (almost literally), this one's a must-listen. Episode Highlights The "Can I Have $5?" Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that's rent money, friends!) The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs. Keeping The Hype Alive Ashley didn't just smash "send" and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun. Key Takeaways Don't overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀 Links & Resources Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more! Grab Ashley's "The Power of 21" productivity planner which is perfect for tackling big projects! Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less "corporate robot" and more "trusted business BFF," you're in the right spot. Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration. What Actually Works With Sales Emails No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy. Steal This Template (Seriously) Not only can you take Tara's eye-opening quiz yourself, but you can literally snatch her sales email template from the "Steal These Sales Emails" bundle for just $35. Copy, tweak, send, profit. No guesswork required. Key Takeaways Your sales emails don't need to be stuffy to make bank. Get hyper-specific on who you're talking to, use quizzes as a shortcut to deep audience understanding, and don't sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort. Links & Resources Episode Sponsor: ListGadget.com – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and​ is $9/month​) Get Tara's free Rock Your Emails Guide to discover 15 simple (yet powerful) ways to elevate your email marketing and start seeing real engagement! Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email.

What's up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we're hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable "Snappy Pots" and all the good vibes. She dishes on what worked, what she'd do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook. Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn't just cute—it had a cause. Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y'all! It's OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy's honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could've been an even bigger win. Key Takeaways Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don't be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚 Links & Resources Try ListGadget over at listgadget.com (Sponsor love! Make your email list fancy with polls, leaderboards, and all the things.) Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it. Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy's charity email, ready to copy, paste, and make it rain for a cause!

Alright, babes, today we're diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We're talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the "reply" prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever's your vibe) and let's eavesdrop on email magic going down. Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There's even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.) Banishing the Sales Cringe Struggling with feeling "icky" about selling or weird replying to real people? Gary's got legit advice for flipping that cringe into connection. Sales ≠ pushy; it's about empathy, curiosity, and actual problem-solving. Action Plans & Steal-able Templates Get the inside scoop on Gary's "Needle Moving Action Plan" (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode. Key Takeaways Sales emails don't have to be scary or cringey. The secret? Ask your people what's up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary's survey-based approach, add your own sparkle, and never stress about "what should I email this week?" again. Seriously, don't sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀 Links & Resources List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today. Steal These Sales Emails Template Pack ($35 Magic!): Literally steal Gary's (and other pros') best sales emails

Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind "Email Diaries." Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you're tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen. Episode Highlights From Boring Video Replies to Brilliant Voice Notes: Cheryl breaks down why old-school "reply with a video" methods just aren't cutting it anymore. She gets real about why most people don't reply to sales emails—and how she solved that by making it way safer, easier, and more personal to connect. The Click-Tag-Voice Note Spectacular: Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: "But will it work for my Instagram dog bakery?"), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you. Long-Tail Sales & Relationship ROI: Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. She's seen folks buy in later launches or become affiliates—all because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers. Key Takeaways Set it and forget it is cool, but real human connection is where the email magic happens. Cheryl's voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Don't just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. ✌️ Links & Resources Summit Sponsor shoutout to ListGadget.com – Plug-and-play interactivity for your emails, sponsored the episode (and they're giving the millennial-friendly discount vibes!) Cheryl's Tracker Sheet and Dashboard here! Steal These Sales Emails Template Pack – Mad-Libs-style templates inspired by Cheryl's strategy and other summit guests (seriously, just copy/paste/plug your deets)

Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you've ever felt overwhelmed about "doing email marketing right," Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann's sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality). Episode Highlights Ann's "Lazy" Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. We're talking a picture, a couple of "here's what you'll learn" bullets, and a dash of personality—then blast to the list. No testimonials, no endless follow-ups. Sales still roll in. Mind-Blowing Open Rates & Clicks Ann's emails get crazy high open rates (think 37%–50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, she's sold 128 seats in six weeks! Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no "shoulds"—just Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, say—raising a small basketball team like she is! Key Takeaways You don't need fancy funnels or to stress about being a "perfect" marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Ann's wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. ✌️ Links & Resources Summit Sponsor: ListGadget.com- Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz) Check out Ann's Youtube channel to get 100s of videos and spreadsheets to make excelling simpler! Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

What's up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a "meh" pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If you've ever wondered whether to rewrite generic swipe files, this episode is your BFF. Episode Highlights How to Make Pre-Written Swipes NOT Suck Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Children's Book Mastery Summit blast. The Power of List Pruning (aka Marie Kondo-ing Your Subscribers) Inspired by Liz, Chris and Gina cut their list in half (ouch, but trust…)—and watched their open rates skyrocket to a mouthwatering 50%+. Leveraging the Freebie-to-Upsell Pipeline Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their "nurture 'em forever" email approach. Key Takeaways The real secret sauce? Don't be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so you're actually talking to your people, and remember: nurturing relationships > "hard selling." Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (We're rooting for your 50%+ open rate, bestie.) Links & Resources Summit Sponsor: ListGadget.com- Make every email a growth machine with listgadget.com! Snag your 6-week goal-setting and accountability plan from Chris & Gena here. Or you can check out their incredible membership here because aren't we all writers at the end of the day? Steal These Sales Emails Template Pack- Every email from the summit, including Chris's, turned into plug-and-play templates.

What's up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid's birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I'm not judging), this chat is the Friday pick-me-up your creative brain needed. Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old's birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!) Keepin' It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette's email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being. Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you've got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y'all—small prices, big volume, happy bank account. Key Takeaways Don't be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you've built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You've got this. Now go send that email! Links & Resources List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more. Want some resources and support while building a thriving online business as quickly as possible? Check out Cousett's roadmap here. Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit's best email templates (including Cosette's) ready to copy-paste-tweak-send.

Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that's me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that right—$60,000 from ONE email!) We don't just obsess over tactics, though. This one's loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If you're looking to seriously level up your email ROI and have some fun doing it, this one's for you. Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (it's all about behavior-based segmentation, babes). Personalization (It Ain't Just the Name Tag): We spill the tea on why personalization is way more than "Hey, [First Name]"—it's about real convo, real timing, and reading people's minds (well, almost). Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time. Key Takeaways You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribers' behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, "Are you still thinking about it?" is all it takes to open up a goldmine plus, you might land a client who's a total joy to work with. So, go write that email. Keep it simple, keep it real. And don't forget to nurture your lovely list they're closer than you think to a "yes." Links & Resources Check out our sponsor List Gadget at listgadget.com where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles. Want to take Eman's What's Your Perfect Newsletter Style quiz? You can do that here! Steal These Sales Emails Template Pack: Get Eman's $60k email (yes, the exact one), plus all the other SES templates ready to copy/tweak/send!

What up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friend's workshop (spoiler: it brought in sales and had an enviable click rate). Liz and Beth get honest about last-minute buyers, the power of authentic partnerships, and why borrowing killer emails isn't just smart…it's essential. If you've ever dreamed of making affiliate sales but also love to support your biz besties, buckle up and take notes! Episode Highlights Behind-the-Scenes of a Winning Email Beth dishes all about her "Time Sensitive Invite: Unlock Your Hero's Heart" email—crafted for a pal's writing workshop. She breaks down why the emotional, FOMO-driven subject line and her heartfelt enthusiasm got her people clicking. Bonus: Liz is seriously impressed by that 4% click rate. How (and Why) to Rock Affiliate Promotions Beth spills her secret sauce on partnership selling, only recommending workshops and services she genuinely loves to her audience. She's leaned into affiliate income as a speaker and workshop leader, making her list a goldmine for collabs without spreading herself too thin. Embracing the Last-Minute Buyer Lifestyle Both Liz and Beth agree: their people are last-minute action-takers. They chat about why it's totally fine (even strategic!) to send multiple reminders right up to the wire, because sometimes your subscribers need that "hey, it's happening in 20 minutes!" energy. Key Takeaways Collaboration > Competition, always. Whether you're writing for wizards or marketing masterminds, being authentic, supporting your friends, and leaning into your people's last-minute habits can turn simple affiliate emails into real revenue. Don't reinvent the wheel borrow what works, add your own sparkle, and watch those clicks (and sales) roll in. Stay cool, keep collaborating, and make those inboxes a little more magical! Links & Resources List Gadget: listgadget.com — Our sponsor! Turn every email into a growth machine with polls, leaderboards, & more. Get Beth's World Building Workbook for Fiction Writers here! Steal These Sales Emails Template Pack: Take the literal work out of writing, plug-and-play these email templates, and start making sales. (No decoder ring required.)

Heyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribers' inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didn't know you needed. Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative email she's sent in the past year. We're talking reboots, re-engagements, sale-strategy, and some major inbox love, all wrapped up with her signature "gratitude + curiosity" combo. Throw in some smart follow-ups, jaw-dropping open rates, and a little behind-the-scenes course promo magic, and you're basically getting your sales email masterclass- minus the yawns. Episode Highlights The Unexpected Magic of "How Did We Meet?" Nadalie kicks off her sale with a Valentine's Day themed email (aww!) that reconnects with her audience, shares updates, and gasp actually asks for replies. Spoiler: People responded! Transparency = Trust (& 20 Sales!) Instead of the hard sell, Nadalie lists all her course updates, new vids, shiny templates, cute graphics. Result? 20 course sales from ONE little re-engagement campaign. Relationship Over Revenue (But You Get Revenue Anyway) By starting real convos (including asking for testimonials from current students!) and segmenting her list with follow-ups just to those who clicked, Natalie kept things personal, effective, and not spammy at all. Key Takeaways The moral of the inbox? Don't be afraid to be human. When you reconnect with gratitude, invite real conversations, and share genuine updates, selling feels less like shouting and more like catching up with old friends, friends who just might want to buy your stuff. So email with heart, not just for the sale! Links & Resources Our Sponsor: ListGadget.com– Turn your emails into interactive, subscriber-growing party invites at listgadget.com Get Nadalie's exclusive 10 Pinterest Pin Templates to promote everything your site here. Steal These Sales Email Templates!: Grab every email from the summit including Nadalie's for just $35.

Alright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded "launch valley" you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweeds. Kennedy spills his favorite campaign-saving secret: the "X reasons NOT to buy" email (yep, you read that right). We also dive deep into the real purpose of email (spoiler: it's not just about open rates!), how to make your calls-to-action pop, and why doing the exact opposite of what everyone expects is pure email gold. Episode Highlights Flip the Script: Try the "Reasons Not to Buy" Email Kennedy dishes out his razor-sharp tactic to zap your list back to attention mid-launch: send a tongue-in-cheek, sarcastic email listing hilarious "reasons" NOT to buy. If your weight loss program leaves them shopping for an entire new wardrobe, poke fun at it! It's memorable, refreshingly honest, and delivers your personality in spades. Stop Being Obvious—Obvious Is Invisible! "Anything that is obvious is invisible," Kennedy says. (Let that marinate.) When you hit your subscribers with exactly what they expect, you become background noise. Take improv's lead and pull an "opposite day" move with your messaging—it's the surefire way to keep your emails getting noticed and clicked. Clicks Matter More Than Opens Kennedy throws much-needed shade at the obsession with open rates—what's the point if nobody clicks? He shares his Click Tricks playbook (fo' free!) with creative, sometimes wild ways to present your links, because that routine "click here" is invisible now, too. Key Takeaways If you want sales, stop playing it safe and basic. Break up the boring bits, show off your personality, and hit your subscribers with a curveball, like the sarcastic "X reasons NOT to buy" email. Don't just chase opens – get them clicking, laughing, and buying. Basically: your subscribers' attention is the hottest commodity, so keep 'em on their toes! TL;DR: Life's too short for basic emails and invisible CTAs. Be unexpected, your sales (and sanity) will thank you! Links & Resources Our Sponsor: ListGadget.com– ListGadget supercharges your newsletter with polls, leaderboards, and referral magic in 30 seconds. Get $10 off the starter plan = just $9/month listgadget.com Check out Kennedy's freebie where he'll give you 12 creative ways to get more clicks in your emails. Steal These Sales Emails Template Pack Every single email from the summit, rewritten into easy-peasy templates by Liz Wilcox herself – $35, total steal.

Grab your iced latte and your favorite notebook because this episode is pure gold for anybody who's ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn't just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If you've ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend. Episode Highlights The "Promise Keeper" Email That Shook Things Up- Sanjana shares the inside scoop on an email that went out on day two of a client's launch—the "awkward middle child" of launch week—and how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills. Why Emotional Safety (Not Hype) Sells- Instead of laying guilt trips or overpromising results, Sanjana's method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew? The Secret Sauce to High-Open-Rate Subject Lines- It's not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list "extra clean" for best results. Launch week's not a vacuum—it's all about that pre-game work. Key Takeaways You don't have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesn't), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. It's all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew. Links & Resources Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more. Find Sanjana on Instagram here! Steal These Sales Emails Template Pack ($35): The plug-and-play bundle of summit-worthy sales emails, ready for you to copy, tweak, and hit send.

Welcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be "that" person who only emails when there's something to sell. If you've ever hit pause on your email list or worried about reappearing with a big ol' sales ask, you're going to want to hear Aprille's story of a monster 52% (and up to 79%!) open rate, the subject line she swears by, and her refreshingly unfiltered take on guilt-free selling. Pour your coffee, cozy up (or chase your toddler, no judgment), and get ready for a pep talk that's equal parts practical and LOL-worthy. Episode Highlights A Flash Sale to Remember- Aprille dishes the details behind her "Winning With Mini Webinars" flash sale—the one that scored a mind-blowing 52% open rate from her entire list… after weeks of total silence. Talk about inbox magic. Booty Call Emailer? Let's Get Real- Ever feel awkward emailing your list only when you want a cash injection? Aprille admits she didn't want to be that "booty call emailer"—but spoiler, she did it anyway, with zero warmup, and shares why it all worked out (plus her must-have unsubscribe link tactic). Subject Lines That Sell- The secret sauce? Aprille breaks down exactly how her subject line ("How to sell more with a 15 minute presentation (+ $347 off Winning With Mini Webinars)") did the heavy lifting to boost those dreamy open rates. It's clickbait, but in the best way. Key Takeaways You do NOT need to email your list every week to sell. Sometimes, just showing up with a genuinely valuable offer is enough. Don't stress about being perfect or "warming up" your list to death. Show up as yourself, send the email (even if it's been a while), and let your people self-select. Oh, and don't underestimate a killer subject line! 🚀 Snag the templates. Send the emails. Get the sales. And don't overthink it, Aprille definitely didn't! Links & Resources Our Sponsor: ListGadget.com–  Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Need help deciding on a mini webinar? Grab Aprille's freebie here.  Steal These Sales Email Templates: $35 plug-and-play magic! Get all SES guest templates [including Aprille's] here. 

Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If you've ever felt stuck cramming all your offers into one sad, basic list… prepare to nerd out over this email layout magic. Episode Highlights Email-as-Sales-Page Genius Michelle shares her "sales page inside the email" technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it. Smart Segmentation + Killer Subject Lines She didn't just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant "Notion lover" subject line. This is targeted email marketing in its Sunday best. Replicating Success (a.k.a. Steal This) The experiment worked so well she's rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right? Key Takeaways Don't let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when you're showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventure—your list deserves it, and honestly, so do you. 🚀 Now go forth and make those emails super scrollable! Links & Resources Our Sponsor: ListGadget.com– Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) Take Michelle's fun film-themed quiz here. Grab the Steal These Sales Emails template pack (all the summit emails including Michelle's, plug-and-play for your biz).

Hey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and don't feel icky), tackling the shame spiral of buying all the courses and not launching a unicorn biz…yet. Tarzan spills her go-to email that not only makes sales but helps subscribers reframe their journey. Plus: Canadian pricing drama, bonus stack strategies, and why "so-so" emails are better than none at all. Episode Highlights Sales Email with Soul: Tarzan explains her most lucrative email with the subject line "Are you with too many courses person?" She uses it to tackle buyer's guilt, dismantle shame, and reframe skill-building as a necessary part of entrepreneurship—not just another pitch. Plus, she shows how weaving in empathy can boost sales without manipulation. Reusing Your Best Stuff: Turns out, you don't need to start from scratch every launch. Tarzan walks us through her process for mapping and reusing (aka recycling, millennial-style!) promo emails—what gets kept, what gets tweaked, and how even a "meh" email can beat sending nothing at all. Special Touches that Convert: Tarzan dishes about the little (but mighty) details that make a difference—like flagging bonuses in email boxes, making PS reminders that POP, and even creating a custom checkout for Canadian buyers. Sometimes a red box and a maple leaf emoji can save a sale. Key Takeaways Building a business (and writing killer sales emails) takes a LOT of skills so don't shame spiral if you've bought more courses than you've finished. Skill-building is legit, and every time you hit "send" (even with a so-so email), you're leveling up and getting closer to those dollar-sign dreams.  Links & Resources Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more. Get Tarzan Kay's Freebie or join her newsletter for stories, embarrassing tales, and just the right sprinkle of advice. Grab the Steal These Sales Emails template pack (all the summit emails, plug-and-play for your biz including Tarzan's).