#3 What does it take to make sustainable jeans? | Interview with Kuyichi

from For Those Who Give a Damn · host Shop Like You Give a Damn

What makes your denim jeans (un)sustainable? In this in-depth conversation, we sit down with Nynke Eggen, Sustainability Strategist at Kuyichi, to unpack how one of the pioneering sustainable brands approaches denim production, supply chain transparency and certifications, as well as how they reduce the environmental impact of their denim jeans.In this episode, you’ll find out:★ What genuinely surprised Nynke when she joined Kuyichi★ What cotton-in-conversion and regenerative cotton really mean, and why they matter★ Exactly why tracing your cotton back to the farm is far more difficult than it seems★ What it actually takes to get products GOTS-certified★ Why cotton being a ‘natural’ fiber doesn’t automatically mean your jeans are sustainable👖Discover: Kuyichi and their collectionNynke’s favorite regenerative & organic cotton products:⭐ Denim Jacket Bourne Dry Selvedge Blue⭐ Knit Sweater Brooke Oat Cream⭐ Jeans Lucy Loose Eflow RinseMentioned in the episode:Kiss the Ground (a documentary)Unraveled: The Life and Death of a Garment by Maxine Bedat (a book)Find us on:💚 Website: ⁠Shop Like You Give a Damn⁠💚 Instagram: ⁠@shoplikeyougiveadamn ⁠💚 TikTok: ⁠@shoplikeyougiveadamn⁠Chapters00:00 – Welcome & introduction01:32 – Sustainability is never “finished”03:20 – What sets Kuyichi apart from other brands08:04 – Cotton-in-conversion, explained09:52 – Regenerative cotton & climate impact11:15 – Why tracing cotton back to farms is so difficult15:10– Certification process, explained18:15 – Greenwashing myths about cotton18:41 – The hidden chemicals in “natural” fabrics21:34 – Nynke’s favorite products: raw denim & regenerative cotton

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This episode was published on January 12, 2026.

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