3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran

“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran   The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.   Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored.   Some places to check out:   Mike’s Vimeo   His book, Outside-In Marketing   His LinkedIn profile   The Biznology blog Converseon.com and SoloSegment.com, places where you can see AI-infused marketing solutions happening now. Learn more about your ad choices. Visit megaphone.fm/adchoices