#3 YOU’RE TOO CHEAP: The Brutal Truth About Pricing Your Trade Business

Stop dancing around it — most tradesmen are flat-out undercharging.And it’s killing their profit, their time, their confidence, and their business.In this hard-hitting episode, Wayne and Andy tear into the REAL pricing problem in the UK trade industry — why it keeps happening, how it screws your income, and what you must do TODAY to fix it.This isn’t theory.This isn’t “charge what you’re worth” fluff.This is the truth from two lads who have built, coached, systemised, and scaled real trade businesses.Inside this episode we cover:Why nearly every heating engineer, electrician, plumber & spark in the UK is too cheapThe mindset problem holding most tradesmen backWhy copying “going rates” is financial suicideHow to actually work out your real hourly rate (properly)Why profit, salary, and overheads MUST be calculated — not guessedHow inflation is silently robbing your business every single yearWhy being the most expensive in your area is not only possible… it’s smartHow to raise prices without losing your best customersThe truth about “busy but broke” tradesmenWhy most self-employed lads earn LESS than they thinkThe simple 10-customer pricing challenge (do it and prove yourself wrong)PLUS — we break down:The free Pricing Calculator Wayne createdHow to start charging based on REAL numbersHow to start attracting customers who respect value, not bargain huntersIf you’re sick of grafting hard and earning less than you deserve, this is the episode you’ve needed for years.No excuses.No guessing.Do the work.Raise your prices.Build a real business.👉 Send your area + current pricing to [email protected] so we can include the data in a future episode.