30. Alexander Hjertström / Airinum – I händelsernas centrum

Som att gå från att ena dagen spela en statistroll i en indiefilm till att nästa dag bli inkastad i en huvudroll i en påkostad Hollywood-rulle. Kanske en inte helt vattentät liknelse men säger något om den resa som dagens gäst har gjort. 2020 var det gasen i botten för veckans gäst Alexander Hjertström, en av grundarna till ansiktsmask-succén, Airinum. På två veckor slog de föregående års årsomsättning. Från att ansiktsmasken sågs som något avvikande kunde man nu se Gwyneth Paltrow spatsera längs gatorna i en Airinum-mask. Vi pratar om just det; när pendeln svängde, när allt ställdes på sin spets och en hel värld plötsligt ville ha deras produkter. Hur ställer man om en hel verksamhet mer eller mindre över en natt? Vad händer när man som företag hamnar mitt i stormens öga? Hur arbetade de för att anpassa sig till de nya behoven och spelreglerna? I händelsernas centrum har aldrig känts mer träffande.

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30. Alexander Hjertström / Airinum – I händelsernas centrum

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