#30: Do You Know Your Customer’s Journey?

What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element?This element is: Not considering your customer’s journey when planning your marketing strategy.What breaks the efficiency of your marketing or communications plan is building them without factoring-in the customer’s journey. It simply means your brand and business is focusing on a very small segment of the entire journey without instead of the full real experience of your customer (in relation to your business). This narrow focus will eventually translate to executions in your campaigns that are not properly targeted. In this episode, we dive into breaking down this journey and it’s various touch-points, as well as how to map out your customer’s journey yourself…. Keeping in-mind the journey’s 3 main phases: Awareness PhaseConsideration PhaseDecision Phase– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. THE WAITLIST IS NOW OPEN! CLICK HERE TO SIGN-UP – The waitlist to Personal Brand Academy is now open. This 3-week digital course will help you kickstart building your personal brand now!Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/