LET'S MAKE WAVES with Rana AlBasri Mouawad

Why does your best content get ignored?You've put real thought into it. You know it’s good. But you post and then nothing. A few likes. No comments. No leads.The explanation most founders give themselves: wrong time, wrong algorithm, not enough followers. The more common explanation: your content was valuable AND completely irrelevant to the person it reached. Both things can be true at the same time.In this episode, I break down the three-layer language gap that explains why expert content sometime misses, and give you a practical framework to close it.What is covered: What the language gap actually is: the distance between how you understand a problem and how your audience experiences itLayer 1: The vocabulary gap: your language vs. their language (with real examples)Layer 2: The urgency gap: awareness vs. recognition vs. decision-stage contentLayer 3: The stage gap: why most founder content is pitched three steps ahead of where the audience actually isThe practical framework: how to close each layer starting with your next piece of contentSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What if showing up on camera is not an option for you? You've tried doing more videos, but there is a real, legitimate reason why video doesn’t work for your life, your culture, your industry, or your comfort level.In this episode, I dismantle the assumption that personal branding requires video, and walk through exactly what faceless reputation-building looks like in practice - including who this is really for, the formats that actually work, and the trust signals that build credibility without a ring light.If you’ve been sitting on the sidelines of personal branding because you thought video was the only way in, this episode is for you.What we cover:Why the video-first assumption is a relatively recent and not a universally applicable ideaWho faceless personal branding is specifically designed for (cultural, industry, temperamental, and circumstantial reasons)The formats that build real reputation without being on cameraThe trust signals that work regardless of medium: specificity, consistency, proof, third-party endorsementHow to choose the format that matches how you actually think and communicateThe honest trade-off: format choice affects growth velocity and timelineSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

This is a bonus episode, and it is a little different from what you usually hear on Let's Make Waves.What you are about to listen to is a keynote I delivered to a room full of real estate agents at Royal LePage, one of the largest real estate companies in Ontario, Canada. I decided to share this keynote here because the knowledge inside it belongs to anyone who is building a personal brand in a competitive market, not just real estate.The core question I set out to answer in this keynote is one that applies to every founder, entrepreneur, and business owner listening to this podcast: why are so many people showing up consistently online and still not building a pipeline?The answer is not about posting more. It is about the difference between being visible and being credible. And that difference is everything.In this keynote, I walk through the TRUST Method framework, my proprietary approach to building a reputation that drives real business results, with a specific focus on two of the five elements that move the needle fastest: Understanding and Testimony.Here is what you will hear in this episode:Why your expertise is not the problem, and what actually is. The critical difference between visibility and credibility, and why confusing the two is costing you leads. How to stop targeting a demographic and start speaking to an emotional context, because that is what makes content people actually share. The three types of content that build trust faster than anything else for a service-based professional in a competitive market. A real before-and-after case study showing the difference between a post that gets scrolled past and one that makes the right person stop and say: this is who I need to call. How to collect and use client testimonials in a way that actually does trust-building work rather than just sitting on your Google page. A three-action plan you can execute this week to start shifting from activity to positioning.Whether you are in real estate, consulting, coaching, or any other competitive field where trust is the deciding factor, the principles in this keynote apply directly to your business.This is what reputation strategy looks like in practice.If we haven't met before, this is a quick intro: Rana Mouawad is a communications strategist and personal brand expert with 20+ years across agency, corporate, and entrepreneurship. She is the creator of the TRUST Method, host of the Let's Make Waves Podcast, and co-founder of InfluStudio. She works with founders, entrepreneurs, and senior leaders to build reputations that drive business growth.If this episode was useful, share it with a founder or entrepreneur who is putting in the work on their personal brand but not seeing it convert. And please leave a review. It genuinely helps more people find the show.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

There is a question that comes up with almost every founder I have ever worked with, and it creates more confusion than most people admit to.What is the difference between your personal brand and your business brand? And more importantly, how do they work together, when should one lead the other, and how do you know which stage you are in?Most founders treat these as two separate strategies, two separate content plans, two separate goals. And that framing is exactly what creates a scattered presence instead of one that builds real momentum.In this solo episode, I break down the relationship between personal brand and business brand, why they are not two different things but two expressions of the same reputation, and how to know which one should be leading your growth right now.This is one of the most practical frameworks I use with my clients, and I'm sharing it in full here.In this episode you'll hear:The real difference between personal brand and business brand, and why most people get this wrongWhy in the early stages of any business, people are not deciding whether to trust your company, they are deciding whether to trust youThe two stages of brand development and what each one requires from you strategicallyA three-question test to tell you exactly which stage you are in right nowHow I am personally navigating this with the launch of InfluStudio, and what that looks like in practiceThe practical framework I use with founders who are trying to build both at the same time without burning outIf you are a founder, entrepreneur, or business owner who is trying to figure out where to put your energy and why your efforts feel scattered, this episode will give you the clarity you need.If this episode was useful, share it with a founder who is building both a personal brand and a company at the same time and finding it complicated. And leave a review on Apple Podcasts. It takes two minutes and helps more entrepreneurs find the show.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What happens when everything you've built, your reputation, your network, your credibility, stops being relevant the moment you walk into a new market?That's not a hypothetical. That's the reality that thousands of entrepreneurs and leaders face every time they relocate, pivot, or start again. And it's exactly what Moatassem Moatez, Founder and CEO of MyCourier Inc., lived through when he moved from Dubai to Canada in 2019.Moatassem had spent years leading marketing and sales at Unilever and Nestle, co-founding startups, and angel investing. But when he landed in a new country and founded MyCourier in the middle of a pandemic, none of that transferred automatically. He had to rebuild, strategically, intentionally, and without a roadmap.In this episode, we talk about what it really takes to start over, not just the business logistics, but the identity shift, the reputation rebuild, and the mindset work that nobody talks about publicly.In this conversation you'll hear about:Why credentials don't travel across markets and what to do about itThe three phases of starting over: surviving, operating, and building, and what it costs to move between themHow to rebuild trust and reputation in a new market when nobody knows your name yetThe fear-driven growth trap that most entrepreneurs are stuck in without realizing itWhat it means to go from founder-operator to strategic builder of people and systemsHow showing up in your community builds the kind of reputation that no LinkedIn post can replicateWhether you're relocating, starting a new business, entering a new industry, or simply rebuilding after a major transition, this episode will give you both the perspective and the practical tools to do it with intention.About Moatassem Moatez: Moatassem Moatez is the Founder and CEO of MyCourier Inc., an award-winning logistics company serving the Greater Toronto Area and Golden Horseshoe region. MyCourier scaled to 160+ employees and established partnerships with major retailers including Amazon. Moatassem is the Chair of the Board of Directors of the Oakville Chamber of Commerce, a TEDx speaker, and was named Entrepreneur of the Year by the Oakville Awards for Business Excellence in 2022. MyCourier received the Canadian SME National Business Award in 2024.Connect with Moatassem: MyCourier: www.mycourier.caFind Moatassem on LinkedIn: https://www.linkedin.com/in/moatassem-mycu/Find Moatassem on Instagram: https://www.instagram.com/moatassem_moatez/ Enjoyed this episode? Leave a review on Apple Podcasts. It takes two minutes and it helps more entrepreneurs find the show.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

I was invited to speak with Reme Mancera, host of Intersection Chats, about the intersection between Personal Brand Story & Communications Strategy.In this chat, I shared how personal brand story is the “DNA” and foundation (the why/what) while communication strategy is the how/where, and that alignment between the two creates clarity, credibility, and connection - while misalignment leads to unclear messaging, invisibility, or attracting the wrong clients. In this chat, you'll also hear my take on “curated authenticity”, positioning, messaging, external platforms (media, speaking, podcasts), consistency across channels, evolving your story as you grow, and the risks of losing voice through over-reliance on AI. Hope you enjoy this conversation.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Something a little different.A few months ago I was invited to speak to a private mastermind of women entrepreneurs from around the world. The brief was personal brand and social media. But the conversation that actually happened went somewhere deeper than that.Because this was a group of women from different countries, different cultural backgrounds, different comfort levels with being visible online. And what many of them had in common was a quiet frustration: the way everyone talks about building a personal brand on social media felt like it was written for someone else.So we talked about something I don't address often enough publicly. How to build your presence when you don't want to  - or can't - follow the standard playbook.How faceless content can still build a real reputation. How your goals as a founder are fundamentally different from a content creator's goals, which means your strategy should be too.I've released this as a bonus episode because I think this conversation belongs in the open.If you've ever felt like social media was not built for you, this one is for you.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

In this episode, I unpack how to identify and communicate your Personal Brand Story after questions from last week’s episode on the five elements of personal branding, starting with positioning. Your story isn’t your CV, achievements, or a polished highlight reel, and it doesn’t require a dramatic startup-style pivot or manufactured vulnerability.It’s the through line connecting what you’ve done, what you believe, and what you’re building so people understand why you do what you do and why you’re the right person. In this episode, I explain three essential parts: 1- A specific, personal “why”2- Proof you’ve earned your perspective through lessons and observations (not credentials)3- Direction: Where you’re going and why it matters. I share an exercise to find the through line and a weekly assignment for alignment and clarity. Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If someone who doesn't know you well Googled your name right now, what would they find? And more importantly, what would they think?Your personal brand is not your Instagram grid. It's not your follower count, your posting frequency, or how polished your content looks. Your personal brand is your reputation. It's the total impression someone holds of you based on everything they've ever seen, heard, or experienced about you. And it's being built whether you're intentional about it or not.In this solo episode, I walk you through the five pillars of a real personal brand; the full system that separates founders who are just posting from founders who are actually building something that compounds.What we cover:Pillar 1 — Positioning. This is the foundation. If your positioning is unclear, every other pillar is working against you. I share three questions to test whether your positioning is actually doing the job it needs to do.Pillar 2 — Content. Content matters — but only when there's a clear positioning underneath it. Content without that foundation is activity, not strategy. I also expand what "content" actually means: it's not just social media posts. It's newsletters, podcasts, speaking, writing, research. It's your bingeable body of work.Pillar 3 — Network. Not the size of it. The quality and relevance of it. Who's putting your name in rooms you're not in? This pillar does the quiet work that content alone never can.Pillar 4 — Publicity and visibility in the right places. There's a meaningful difference between publishing on your own platforms and being seen in spaces where your target audience already trusts the platform. That difference is credibility you cannot create for yourself. (And a reminder — Episode 2 covers how to pitch your own story to media if you're starting out.)Pillar 5 — Social proof. This is what closes the gap between someone finding you and someone trusting you enough to act. Strong testimonials are not just a sales tool. They're evidence that you are delivering on your promise.These five pillars work as a flywheel. When all five are moving, your reputation builds momentum on its own. The goal of this show — all year — is to unpack the whole system, not just the visible surface of it.Your next step: After this episode, honestly assess each pillar. Where are you strong? Where is the gap? Most founders are solid in one or two and have never touched the others. That's where the work is.📥 Download the TRUST Method worksheets to start building the full system → [https://ranamouawad.kit.com/trustworksheets]📋 Join the Brand Like a Leader waitlist → [https://www.ranamouawad.com/brandlikealeader]Till next time — keep making waves.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

This episode is short but powerful.Most professionals think their work will speak for itself.But here's the uncomfortable truth: in today's world, that's rarely the case.You can be brilliant at what you do, but if the right people don't know about it, does it even matter?Visibility is the new currency. And if you're not investing in it, you're leaving opportunities on the table.Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

82% of hiring managers consider a strong personal brand as a key factor when evaluating candidates for promotions.That means: if you want to advance in your career, a strong personal brand will get your name mentioned in rooms you’re not physically in and it will ensure that - whether internally in the company you work in or externally in the market/industry - your contributions, hard work, leadership skills and opinions are recognizedIn this episode, I share 10 strategies to keep in-mind when building your personal brand to advance your career. Good luck - you’ve got this!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Let's dive deep into the essence of building a personal brand that truly drives business results. This episode focuses on the critical element of trust and how it influences audience engagement and business growth. Rana breaks down the journey of trust-building, from understanding audience behavior to creating authentic and relevant content. You'll learn about key elements such as leveraging social media effectively, understanding audience context, strategic consistency, and the power of word-of-mouth. To cap it off, Rana introduces her tried-and-tested 'TRUST method' framework, which includes actionable worksheets to help listeners kickstart their personal branding journey for 2026. You can download the worksheets using this link:  https://ranamouawad.kit.com/trustworksheets Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Your content is getting engagement.Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum.But when you look at actual business results? Nothing’s moving.No qualified inquiries. No speaking invitations. No one reaching out to work with you. The engagement isn’t translating into opportunities.And you’re left wondering: What’s the disconnect?Here’s what I’ve learned after 20+ years working with founders and entrepreneurs across three continents: The problem isn’t your expertise. It’s not even your content.The problem is that most people are building visibility without building trust.And trust is what actually opens doors.This is why I created the TRUST Method. It’s the framework I’ve built over two decades and use with every client who comes to me frustrated that their brilliance isn’t converting into business results.This is what I typically charge clients thousands of dollars to implement. And I’m giving you access to it.In This Episode:→ I share the 5 Elements of the TRUST Method→ What each element means with real life examplesit looks like when your values show up in your offers, pricing, and client experience→ Resource Mentioned in the Episode: The TRUST Method worksheets (that you can download for free) that will help you identify the gaps, build the personal brand foundation and plan for your visibility and reputation. Click here to Download.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

“How do I scale my business without selling-out my values?”It’s a question that comes up constantly in my work with women entrepreneurs – whether they’re launching their first group offer, their tenth digital product, or raising prices on a high-ticket service. The desire to grow is real. So is the fear of losing themselves in the process.In this episode, I’m unpacking what it truly means to build a business that reflects your values, and why purpose and profit aren’t opposites.In This Episode:→ Why traditional marketing advice creates a disconnect between your brand and who you actually are→ What it looks like when your values show up in your offers, pricing, and client experience→ The truth about building profitable businesses with integrity (spoiler: aligned people pay and stay)→ Three actionable ways to audit and realign your business right nowIf you’ve been feeling the tension between wanting to grow and wanting to stay true to yourself, this episode will show you that you don’t have to choose.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

This is a conversation that I think a lot of you are going to find incredibly valuable… especially given what’s happening in the marketing landscape right now.Here’s the reality: in 2025, business owners are struggling with marketing more than ever. Organic social reach has declined dramatically, forcing many to rely on paid advertising just to be seen. AI and MarTech tools are everywhere, but they’ve created a steep learning curve for those of us without dedicated marketing teams. And let’s not forget, consumers are more cautious with their spending, making trust and loyalty harder to secure.Add to that mix the rising costs and budget anxiety, and it’s no wonder marketing feels overwhelming.But here’s what I learned in my conversation with Fab Giovanetti, CEO of Alt Marketing School and a marketer with 15 years of experience: most of us are trying to execute tactics without understanding the fundamentals. We’re posting, emailing, and showing up, but without a solid foundation. We are essentially guessing. And that’s costing us. When marketing is done right, the impact is transformational:Increased sales and revenue through better brand visibility and repeat customers. Enhanced loyalty from memorable campaigns that actually build relationships. A competitive edge that helps you stand out in crowded markets. Informed decision-making backed by data-driven insights. Greater ROI because you’re allocating resources where they’ll have the highest impact. Long-term sustainability because you’re adapting in ways that keep your business relevant.In this week’s episode, Fab breaks down what actually matters when you’re handling your own marketing. Not the trends. Not the shiny tactics. The core principles that make everything else work.. and that directly impact your business growth and lead generation.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Guest Resources:Website: https://altmarketingschool.comInstagram: https://instagram.com/fabgiovanettiLinkedIn: https://www.linkedin.com/in/fabgiovanettiAwareness days: https://altmarketingschool.com/awareness-days-landing/Marketing personality type: https://altmarketingschool.com/quiz/Our favourite tools: https://altmarketingschool.com/tools/If you have any questions or want to open a conversation, feel free toSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What if the biggest threat to scaling your business isn’t your competition… It’s your own fear of being visible? In this crucial episode, we’re confronting the “invisible entrepreneur” mindset. This isn’t about lacking ambition; it’s about brilliant founders who undercharge for their expertise, avoid the spotlight that builds authority, and create incredible value that nobody sees because they’re terrified of being visible. Playing small doesn’t just limit your current opportunities – it actively undermines your market position and guarantees market invisibility. And in today’s economy, invisible businesses don’t scale – they survive, barely. In This Episode, You’ll Discover: The 5 Signs of “Playing Small”: From underpricing your offers to hiding behind generic messaging and waiting for business perfection. The Psychology: Why even successful entrepreneurs fall into the trap of playing small due to fears of being “too much,” market judgment, or even the consequences of success. The Market Reputation Compound Effect: How playing small trains the market to see you as a commodity, trapping you in a self-limiting cycle. The 5 Business Shifts That Change Everything: What happens when you stop, including attracting opportunities instead of chasing them and becoming a market maker. Actionable Strategies to Stop Playing Small (Start Here!): Audit Your Positioning for “Small Language”: Identify generic positioning and minimizing results in your messaging. Own Your Unique Market Position: Clarify what you do that others don’t and lead with that distinct value. Take One Bold Market-Facing Action This Week: Publish that contrarian take, pitch that podcast, or share your methodology publicly. You were meant to take up market space, to solve problems others can’t, to build a business reputation that reflects the full truth of what you’re capable of creating. If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. If you have any questions or want to open a conversation, feel free to connect with me oSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline. Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media. After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online. In this episode, I take you through: – The mindset shifts that need to happen to unlock how to understand being on social media as a business owner – The shift that needs to take place in-terms of being “you” online and offline – The reality of online authenticity as a business owner… or what I label as “curated authenticity”I hope you enjoy this episode!If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What is about Public Speaking that can be exhilarating for some and nerve recking for others?No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor.In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums.I sat with Rana to pick her brain about public speaking.What factors makes a good speaker?What are tried and tested tactics that can make any presentation captivating to its audience?What can we do today to position ourselves as public speakers with intention?Beyond the art of mastering public speaking, this conversation will help you understand what will make your audience listen, engage and remember you when you’re on and off the stage.I hope you enjoy our chat!You can find Dr. Rana Sabra on:WebsiteInstagramLinkedInIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey:Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen.Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business.In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strategies that helps female founders to get what they deserve: to be seen & paid for who they are by having a brand that reflects their style, personality and vibe!Connect with Marina on:WebsiteInstagramWisdom Within – Egypt Retreat 2025 (Waitlist)Hope you enjoy this episode.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries. With over 30 years of experience, Maha has worked with some of the biggest names in tech and business, including Google, Netflix, and Careem. She’s the founder and CEO of Digital & Savvy, advising figures like Gary Vaynerchuk and Deepak Chopra. She’s also the author of “7 Rules of Self-Reliance”, a bestselling book that inspires readers to take control of their destinies and thrive in uncertain times. In this episode, Maha lays it all out, sharing valuable insights about self reliance, accountability, building a name & reputation, the art of networking and how to thrive with AI.Connect with Maha on:WebsiteLinkedInInstagramSavvy Hour – Maha’s Group Coaching7 Rules of Self Reliance – Maha’s BookHope you enjoy this episode.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

“What do I want to be known for?” Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING. It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed. Your positioning is your power. It’s what turns your personal brand from a whisper into a roar!In this solo episode, I explain What Is Positioning?How can Positioning give you a competitive edge?Positioning & MessagingHope you enjoy this episode.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Building a brand is not an easy feat – let alone building a luxury brand!My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world. Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in brand development and market expansion.In this episode, we touch on many topics, such as:The luxury customer psychology and expectationKey branding elements to dominate a luxury segmentBiggest challenges for founders who want to shine in the luxury categoryLuxury experience across the value chain… and much more.Whether you’re in the MENA region or not, if you’re working on building a luxury brand, or looking for a consultant to help you reach that goal, this conversation with Moe Samman will be a game changer for you.Connect with Moe Samman on:Moe’s InstagramMoe’s LinkedInLongeBlack LxiasHope you enjoy this episode.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust. At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.In this solo episode, I explain why thought leadership is the new currency in our information-saturated space, how to be visible online, and all about consistently sharing valuable insights and speaking on issues that impact your industry.How customers perceive your personal brand can significantly impact your business. Thought leadership helps shape this perception by demonstrating your expertise and commitment to providing value.Hope you enjoy this episode.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey.In this episode, my guest is Helen McGuire – a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.We talk about her entrepreneurial experience, her purpose principles in founding a business, building a business from a female lens, her book, her soon to launch program and everything in between.Some of the topics covered in our chat:Failure and different issues founders faceFinding the right information, the right mentorship and building a support systemSales, hiring advice and the value of business validationAuthenticity and becoming the brand face of your businessNetworking, accountability and commitmentHelen is one of the 0.5% female founders globally to successfully exit her company, selling it for 7-figures in 2023. Her decade-long journey of giving birth to award-winning businesses makes her experience worth learning from.I hope you enjoy this episode and start applying these valuable lessons to your own founder journey.Key resources mentioned in the episode:Helen’s WebsiteFind Helen on LinkedInFind Helen in InstagramLinks to Helen’s Free ResourcesThe Founder’s SanctuaryThe Female Founder Formula BookIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:Leveraging storytelling when applicableCreating a clear emotional connectionConsistency with brand voice, purpose & missionHosting it on the right platformsBeing part of an overall strategy, designed towards a specific goalIn this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effectiveness, authenticity, and connection in effective content.In this episode, we discuss:Content Strategy – and how it is the foundation for planning content that fascinatesHuman Psychology  – and how it plays a role in understanding perspectivesFascinating Content created with Strategy & Tactics in-mind4 Key elements in strategy & crafting a compelling narrative6 Key elements in tactics & the unwavering commitment to personal brand growth and evolutionMentioned in this episode: PERSONAL BRAND MASTERY QUIZIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

This is the last episode of the season… I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months… and my plans while reviewing some of those results.The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn’t … and use the remaining half of the year to pivot, change or “fix” anything in my strategy.I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you’ve come since setting them with a mid-year review and assessment.Have a wonderful summer and see you in a new season in September If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!<Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What is a Brand without authenticity, relatability and connection?What is a Brand without a clear promise that is rooted in the Value Chain?What is a Brand that is built on social platforms VS thought leadership and content creation?What is a Brand without soft skills and just hard skills in the world of AI?If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.Our conversation took many fascinating turns. We covered topics like brand promise, values and authenticity, customer journey and value chain, social media, influencers, and even our future with AI.A brand is truly beyond a logo and aesthetic.Baaghil’s insights are rooted in his extensive experience and unique approach to branding, making this episode a treasure trove of valuable information for anyone looking to understand and enhance their personal or business brand.I hope you enjoy this episode, and it helps you to start applying these invaluable lessons to your own brand journey.Click here to connect with Baaghil on LinkedInIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

A Personal Brand Story is all about You and Your Business or Profession.While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to identify key moments in someone’s journey that they can share to highlight key factors of what they sell, to gain their audiences’ attention, trust and intention to buy.This episode is jam-packed with advice on building a personal brand story that is captivating, yet also strategic.Links mentioned in the episode:Connect with Reme on her WebsiteFollow Reme on Instagram Follow Reme on LinkedIn“Who Cares About My Story” Podcast30 Examples of Story Connectors If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.In this episode, we double down on 5 ways that will help you to never run out of content ideas! In order for you to keep your sanity and keep an engaging social presence, here are 5 ideas that will help you in finding an easy way to create consistent content on social media.Note: In this episode, other episodes were referenced to help you with your content creation: Episode 19: BTS – How I batch my ContentEpisode 16: Get Unstuck – 20 Social Media Content Ideas Perfect for EntrepreneursEpisode 6: 15 ways to Repurpose 1-piece of Original ContentEpisode7: How to create 1-Month Content Calendar in 1-HourIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If in the midst of frustration, you asked yourself any of these questions:Why is a “popular” guide not giving me the branding solutions I’m looking for?What is at the heart of a brand?How important is the brand story to my brand?Why are big companies trying to put on a personal “face”? Do I need to control the narrative and build my personal brand? How do I know what is “wrong” with my brand?Then this episode is for you. I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand. Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity. You can connect with Michelle on these platforms: Website: http://www.Michellebalaun.comLinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/Instagram: https://www.instagram.com/michellebalaun/To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.Here is the FREE gift to download from Michelle, her IDEA HURRICANEIdea-Hurricane-2-1DownloadIf you have any questions or want to open a conversation, feel free to connect with me on my website Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program. The valuable potential within a company’s workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company’s success. In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?If so, this episode is tailor-made for you…I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today’s ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.Luckily, in this episode, Jaafar also gives us a deep dive into his approach of “Designing Brand Success” using his methodology of integrating Human-Centric Design, Product-Centric Design and Market-Centric Design into brand strategy.You will find Jaafar Hamza on these platforms:LinkedIn: https://www.linkedin.com/in/jaafarhamza/Boxobia: www.boxobia.comX (Twitter): https://twitter.com/JaafarHamzaInstagram: https://www.instagram.com/jaafar_hamza/Last, but no the least, this episode marks a milestone for Let’s Make Waves Podcast as we welcome our first guest speaker. This episode holds a special place in my heart, and I hope you enjoy my conversation with Jaafar and receive the value it was intended to share.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If I told you that your personal brand canServe you like a backstage pass to better opportunities in life and businessIt’s your key to sharing your voiceIt helps you connect with the right crowdIt supports in building a sustainable businessIt helps in your career advancementWould you still struggle in believing that your personal brand requires your focus to build?This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle. I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let’s share experience for the benefit of this amazing community!If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If you’re planning a launch, listen-up!Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product.  Or it could be a small launch like a holiday promotion or a discount offer…Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts. Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option.In this week’s podcast episode, we discuss how to make use of your powerful content asset and make it work for you again and again.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?This gem is your Unique Selling Proposition.In this episode, we talk about:Why is your USP so crucial in the grand scheme of personal branding?How can you define your USP?What happens next?In addition to sharing examples of individual USPs and Company USPs, we talk more about the powerful effect of a captivating USP.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand. Just like businesses, individuals need many tools in the communications strategy toolbox. In this week’s podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review!x RanaPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

In episode 40 of Let’s Make Waves Podcast, I’m thrilled to delve deep into the world of personal branding – something that’s often discussed but not always fully understood. Let’s unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career.As always, thank you for tuning in. Connect with me on Instagram, Youtube or on my website…and don’t forget to subscribe, review, and share this podcast with someone who might find it valuable.If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review!x Rana Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

It is uncommon to experience frustration or challenge around the process of sales, especially for entrepreneurs, as it something that doesn’t come naturally for many. There’s a negative connotation that comes with the word, because most of us either had a bad experience with sales people personally OR have been affected by pop culture’s stereotypical portrayal of sales people.However, sales is an important pillar in the overall health of the business, and getting comfortable selling has to come natural to business owners.In this podcast episode, we shed the light on the main elements that “humanizes” the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.This episode will cover the 3 main angles to making brand messaging work for sales: the customer angle, the brand angle and the competitive angle.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This digital course will help you kickstart building your personal brand immediately! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Building something on your own is not an easy feat. There is no permanent formula that clarifies the right amount of balance to create when sharing your values, staying on the path of authenticity, and sharing your voice to communicate and connect..all while building a strong personal brand and a solid actionable strategy for the benefit of your business. As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: A clear missionCommunicating your valuesIdentifying your USPTarget audience nichingA solid and attractive offerUsing the right channels of communicationA seamless customer experienceIn this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year. By going through these 10 mistakes on the podcast, you’ll be able to learn what you’re doing right today, and what needs more work from your end during the course of the year.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This digital course will help you kickstart building your personal brand immediately! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Brand positioning is an absolute must for all businesses wanting to succeed. The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or personal brand. Brand positioning is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What is more exciting for a business owner than having a happy loyal customer?Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business.A referral program is part of Word of Mouth Marketing, where it’s a systemic approach to generating continuous referrals to our business by tactically encouraging and gathering referrals with the support of existing customers or business partners.This approach incentivizes loyal happy customers or partners to become brand advocates, which is powerful and extremely advantageous to the business because, as we know, 92% of consumers trust recommendations over traditional forms of advertising.The aim is to also use a referral program to acquire new customers at a lower cost than traditionally doing so through other types of marketing.This episode takes you through all the details…– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

If you’ve been following my journey for a while, you would know that I am a corporate professional turned entrepreneur. For many years, I worked in communications for Middle East and Africa region, based out of Dubai… a. time in my career where I was able to work with large teams on multiple markets and with a spectrum of media outlets, ensuring that brand positioning, messaging and publicity was strategically implemented, to best interest of the organization.During those years, and with the support of wonderful mentors, I believe that the lessons and experiences I accumulated shaped the entrepreneur and the professional I am today.In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.I am so happy that I am sharing with you this professional piece of my life. These lessons are evergreen and impactful. I hope they inspire you to see a different perspective or learning that can positively help you in your business today.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences. Influencer marketing uses endorsement, product mentions, and partnerships (amongst other tactics) with individuals who have a dedicated social media following – and who are viewed as social influencers or experts in their niche.Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets. These steps will guide you to work with the different types of social influencers out there with much more intention and KPI clarity.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. A thought leader is not just an expert and doesn’t necessarily need to be a social media influencer or a celebrity. These two attributes are not a must. However, it is important to remember that thought leaders have a thought. They need to have opinions and ideas for improvement, or new strategies and concepts or even introduction of something new and original to a specific field or profession that they are focusing on.In this episode, we dive into the 4 Pillars of Thought Leadership. If you are intentionally wanting to position yourself as a thought leader, your strategy should include tactical work on each and every one of the pillars, and – in parallel – with building your personal brand.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.In today’s world, Data, more than ever, is playing an important role in our business. With the help of the valuable information and insights collected from monitoring and gathering data, business owners can take confident decisions when it comes to marketing plans, sales funnels, lead generation and even brand building strategies. Data puts efficiency in planning, pivoting and even scaling decisions. In this episode, I share 3 tips to help you make working with data easy.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. THE WAITLIST IS NOW OPEN! CLICK HERE TO SIGN-UP – The waitlist to Personal Brand Academy is now open. This 3-week digital course will help you kickstart building your personal brand now!Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect’s email is no easy task! People sign up and share their email only when they expect value in return. That’s is the number one pillar to a successful email marketing strategy: Value.For any list building strategy to work, there are important points to keep in-mind:1st: Where is your prospect at now? Where are they in their customer journey, so that you can choose the right strategy that will work best with them?2nd: What does your prospect or target audience find valuable? 3rd: What is a quick win that you can give your target audience today?In this episode, we dive into 3 Strategies that can help you build your email list, starting today!FREE RESOURCE: Click here to download a checklist of 20 Lead Magnet Ideas!– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. THE WAITLIST IS NOW OPEN! CLICK HERE TO SIGN-UP – The waitlist to Personal Brand Academy is now open. This 3-week digital course will help you kickstart building your personal brand now!Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element?This element is: Not considering your customer’s journey when planning your marketing strategy.What breaks the efficiency of your marketing or communications plan is building them without factoring-in the customer’s journey. It simply means your brand and business is focusing on a very small segment of the entire journey without instead of the full real experience of your customer (in relation to your business). This narrow focus will eventually translate to executions in your campaigns that are not properly targeted. In this episode, we dive into breaking down this journey and it’s various touch-points, as well as how to map out your customer’s journey yourself…. Keeping in-mind the journey’s 3 main phases: Awareness PhaseConsideration PhaseDecision Phase– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. THE WAITLIST IS NOW OPEN! CLICK HERE TO SIGN-UP – The waitlist to Personal Brand Academy is now open. This 3-week digital course will help you kickstart building your personal brand now!Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/

Introducing to you the “Case Study” Episodes, where we go in-depth and a dive-in into a particular challenge that is facing a certain business, tackling next steps between strategies, processes, framework and tactical actions to solve that concern and cross the bridge to the desired target.In this case study episode, we are helping a fashion designer create the right publicity plan and strategy to launch a new collection and a fashion show. Here’s a snapshot of the challenge:This case is about a local fashion designer. She launched her business and first collection previously but didn’t have the impact that she wanted – which (as a result) impacted her sales (she didn’t gain enough publicity during the launch). Her PR tactics were sporadic and untimely with the launch and the collection announcement. Today, she is at 3-months prior to the fashion show of her new collection. She wants to take better decisions when it comes to publicity and PR. What should her PR plan look like? What should she do today to get maximum exposure for her collection launch or reveal 3 months from today?Listen to this episode to find out what should be included in her plan for all the stages of this launch, as well as important decisions and actions she needs to take in every step so as to maximize her publicity effort and brand building.Your business might not be in fashion, but the aim of those case study episodes is to give you the common strategies and actionable tactics, as well as the thought process, for you to use in your business today. These in-depth case study episodes will come to you once every few weeks giving you a close step-by-step analysis of next steps. The aim from these case studies is to give you not only tangible and actionable business solutions, but to share with you a thought process to tackle business challenges that affect the business and personal brand. – – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. THE WAITLIST IS NOW OPEN! CLICK HERE TO SIGN-UP – TSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/