#30 Ellesse’s Fresh Perspective on all things Gen Z!

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos. Check out the campaign here!

Episode metadata supplied by the publisher feed · Published Nov 10, 2022

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#30 Ellesse’s Fresh Perspective on all things Gen Z!

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This episode is 12 minutes long.

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