#30 Ellesse’s Fresh Perspective on all things Gen Z!

An episode of the Inside Fashion Marketing by Zalando Marketing Services podcast, hosted by Zalando Marketing Services GmbH, titled "#30 Ellesse’s Fresh Perspective on all things Gen Z!" was published on November 10, 2022 and runs 12 minutes.

November 10, 2022 ·12m · Inside Fashion Marketing by Zalando Marketing Services

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Summary

This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos. Check out the campaign here!

Episode Description

This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos. Check out the campaign here!

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