30. From Podcast to a Language Learning Empire with Peter Galante from Innovative Language

Peter Galante, originally from New York, started a podcast for Japanese learners in 2004 called JapanesePod101. In this exclusive interview, you will learn how Peter turned his podcast into a massive language learning empire that now employs 60 to 70 full-time workers and serves millions of people from all over the world. Innovate Language offers free content and paid courses for 34 languages and boasts over 10 million subscribers across its YouTube channels. They’ve built the largest library of digital language learning content Some of the topics we discuss in this interview: - Peter’s story - How to overcome the fear of selling - The key to innovative language’s massive growth - How and when Innovate Language decides to add new languages - Should we build traffic organically or should we buy ads? - Should we go for high volume and low prices, or high prices with low volume? - The importance of having a mentor - Some of the most important lessons that Peter has learned building the company For the full article go to: https://langpreneur.com/peter-galante-innovative-language Learn more about our Langpreneur 1:1 coaching program: https://langpreneur.com/coaching Learn to build your own successful online language business: https://langpreneur.com/lbb Join our annual Mastermind Retreat with other like-minded entrepreneurs: https://langpreneur.com/mastermind