#30: The Role of Trust & Relationship-Building In Sales With Monica Herald [Soulful Selling Stories]

There are so many ways we could be selling our stuff, but that doesn’t mean we have to. Today’s soulful selling stories guest is sharing how possible it is to share from a place of values, trust and relationship-building, to bring in a flow of client referrals without even having a website.Monica's links:Website (Sanctuary Saloon)FacebookSubstack: Things I'm LovingMonica (she/they) has worn many hats online and off- conversion copywriter, tutor, artist, book editor, youth pastor, and witch. It might seem like they're all disparate roles, but actually their core is the same: they're about bringing together things that are hidden or locked away, and adding them to a giant pot that can then feed the community at large, a la the Stone Soup story. Unsurprisingly, she has many projects, including Things I'm Loving (on Substack), Sanctuary Saloon (for play), and Stone Soup Strategy Sessions (for biz strategy). QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.