30 Videos In A Day: Jake Thompson, Outwork | Ep:009

FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/Jake Thompson runs Outwork from Holywood, County Down. Nine years a freelance videographer, then a return from London with no clients in the door forced him to learn the bits videographers do not usually touch: offer design, sales psychology, paid media. The result is a productised core offer (30 pieces of video creative in a single shoot day) that put Outwork on the map, plus Meta ads delivery and now full back-end management for clients like Henderson's and SPAR.The story of Outwork is the story of an offer evolving in front of the market: video-for-hire to a defined product, projects to ads, ads to wrapping the conversion stack the clients were missing.In this episode we talked about:- Coming back from London with no clients and rebuilding by treating the offer as the product, not the camera- Why a clear, linear offer (30 videos in a day) was easier to sell than "I do video"- Wrapping Meta ads around the creative, then wrapping back-end management around the ads- The Christmas the cashflow scare on a one-off-project model made retainers non-negotiable- The unicorn hire (Polly the editor, working in Nando's when Jake found him) and what good creative hiring actually looks like- The studio move and what unlocks when the agency owns the space- The AI stack already inside the agency: Fireflies into Claude for ICP discovery, ChatGPT for market research, Plaud for in-person meeting capture- The Hormozi playbook ($100M Offers) that re-shaped the whole businessJake did not set out to build a sellable business. He set out to build a better one. The result is the same. This episode covers two levers: sales engine maturity (productised offer plus paid acquisition wrapped around it) and recurring revenue (the retainer model that lets the founder step out of constant sales mode).---Want to work with me?Take the free Agency Valuation and find out what your agency could be worth:https://moveatpace.com/agency-valuation/Join 200+ agency owners getting weekly frameworks:https://moveatpace.com/newsletter/---Connect with me:LinkedIn: https://www.linkedin.com/in/c-mca-0a9b6b160/Website: https://moveatpace.comPodcast hub: https://moveatpace.com/podcast/Email: [email protected]#ExitReady #MoveAtPace #AgencyOwner #VideoAgency #PerformanceMarketing