PODCAST · business
Exit Ready
by Connor McAuley
Exit Ready is the podcast for agency owners who want to build a business that's profitable, scalable, and worth something without them in it. Whether that means selling one day or simply stepping back from the day to day, the work to get there is the same. Hosted by Connor McAuley, who built a creative agency from zero to £2.2M annual revenue over 13 years before selling it. He now coaches 50+ agency owners who collectively generate £40M+ in additional annual revenue through the part most people get stuck on: making the commercial side of the business match the quality of the work. Each episode is a real conversation with a real agency owner. No Ted talk answers, no polished advice. Just the decisions they made, the numbers behind them, and what they would do differently. You will hear from founders who have been through pricing shifts, team restructures, sales system builds, and the uncomfortable transition from doing the work to running the b
Episodes
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From Agency to Software: Karl O'Brien, Store Hero | Ep:010
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Karl O'Brien spent eight years running a Dublin digital marketing agency before founding Storehero (https://storehero.ai/), the AI growth coach for ecommerce brands and agencies. After watching client...
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30 Videos In A Day: Jake Thompson, Outwork | Ep:009
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Jake Thompson runs Outwork from Holywood, County Down. Nine years a freelance videographer, then a return from London with no clients in the door forced him to learn the bits videographers do not…
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Rip up the playbook: Kathryn Byberg, Little Leaf | Ep:008
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Kathryn Byberg founded Little Leaf Agency (https://littleleafagency.com/) in 2021 after 10+ years inside the sexual wellness industry, including a Shanghai posting as Global PR Manager at LELO. Five…
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Lean Brand Design: Fergal Hughes, FH Design | Ep: 007
Fergal Hughes is the founder of FH Design, the studio behind Lean Brand Design. Operating out of Maghera in mid-Ulster, he builds brands for manufacturers and local businesses using the same Lean principles that run on a factory floor: cut the waste, document every improvement, and design the…
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As they grow, we grow: David Kieran, Zoma | Exit Ready 006
David Kieran started Marketing For Me out of his attic in Dundalk in 2016, going door to door selling websites when other digital marketers refused to leave their laptops. Nine years later he is the founder and MD of Zoma, a 15-person full-service agency, front of shirt sponsor of Dundalk FC, and...
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You don't get niching until you do it: Pete Lynagh, Haul | Ep:005
FREE AGENCY HEALTH SCORECARD (8 questions, instant results): https://moveatpace.com/agency-scorecard Pete Lynagh runs Haul (https://haul.agency/) from Mornington, Victoria. Haul is a full-service digital marketing agency that works exclusively with transport and logistics companies. Before Haul,...
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Don't quit your day job (yet): Elizabeth & Anthony Heaney, Squint Creative | Ep: 004
FREE AGENCY HEALTH SCORECARD (8 questions, instant results): https://moveatpace.com/agency-scorecard Elizabeth and Anthony Heaney started Squint Creative (https://squintcreative.com/) from their apartment during COVID lockdown in 2020. Both were working 12-hour shifts at a diagnostics company.…
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Niche or go nowhere: Aedin O'Neill, Grow Web | Ep: 003
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation Aedin O'Neill spent over 20 years in marketing before founding Grow Web (https://growweb.co.uk/), a boutique PPC and paid media agency in Belfast. She made a deliberate choice to stay specialist: 80%...
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Your skills won't grow your agency: Mark Kelso, Glaze Digital | Ep: 002
Mark Kelso co-founded Glaze Digital with Richard over 12 years ago. What started as a do-everything agency (websites, video, photography, app development) is now a Shopify Plus partner in the top 1.5% globally, with 250+ stores built for brands doing over £20M a month. The technical side was…
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Referrals don't scale: Cathal O'Reilly, Rooftop Twenty Two | Ep: 001
Cathal O'Reilly started Rooftop Twenty Two from his bedroom in January 2020. No clients, no team. Six years later: 14 full-time staff, a studio in Dublin, and a client list of Irish and international brands. Growth was not a straight line. For the first few years the agency was doing good work,...
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ABOUT THIS SHOW
Exit Ready is the podcast for agency owners who want to build a business that's profitable, scalable, and worth something without them in it. Whether that means selling one day or simply stepping back from the day to day, the work to get there is the same.
Hosted by Connor McAuley, who built a creative agency from zero to £2.2M annual revenue over 13 years before selling it. He now coaches 50+ agency owners who collectively generate £40M+ in additional annual revenue through the part most people get stuck on: making the commercial side of the business match the quality of the work.
Each episode is a real conversation with a real agency owner. No Ted talk answers, no polished advice. Just the decisions they made, the numbers behind them, and what they would do differently.
You will hear from founders who have been through pricing shifts, team restructures, sales system builds, and the uncomfortable transition from doing the work to running the b
HOSTED BY
Connor McAuley
CATEGORIES
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Frequently Asked Questions
How many episodes does Exit Ready have?
Exit Ready currently has 10 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Exit Ready about?
Exit Ready is the podcast for agency owners who want to build a business that's profitable, scalable, and worth something without them in it. Whether that means selling one day or simply stepping back from the day to day, the work to get there is the same. Hosted by Connor McAuley, who built a...
How often does Exit Ready release new episodes?
Exit Ready has 10 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Exit Ready?
You can listen to Exit Ready on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Exit Ready?
Exit Ready is created and hosted by Connor McAuley.
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