30 Years of McDonalds & Lovin' It!

Fred Del Barrio is back on Life Currency. The McDonald's franchisee behind one of the most quoted moments in pod history returns for round two, this time on giving back, the real economics of owning a McDonald's, and a live taste test of the Big Arch. #McDonalds #RestaurantIndustry #RGV Bob and Fred get into the Ronald McDonald House groundbreaking in Corpus Christi, Fred's collectibles obsession, the actual cost to open a McDonald's location, the Chris K viral video and the value pricing reset, his son joining the business, and what it takes to keep growing through a tough industry stretch. 0:00 Intro and welcome back 3:17 Ronald McDonald House and giving back 22:00 Collectibles, Pokemon, and the office museum 33:08 World Cup and family travel 48:53 Jeeps, trucks, and the haunted Honcho 58:32 What it really costs to own a McDonald's 1:06:49 Growing the business in a tough market 1:10:58 Chris K, value pricing, and the customer reset 1:16:04 Family business, the next generation, and legacy 1:35:00 Tasting the Big Arch on the pod About Fred Del Barrio: Mayor of Palmview, McDonald's franchisee, longtime supporter of the Ronald McDonald House and Food Bank of the RGV, and a returning Life Currency guest.