30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research

On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.Topics included1. Youtube's Omnipotence and Global Footprint2. How traditional broadcasters are changing their strategy3. How storytelling Trumps "Algorithm Hacking".4. In the youtube age, how networks need to become talent incubators5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenuePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]