$300, a Vision, and No Backup Plan, The Born Scum Story with Shea & Shaina | Ep.145

Send us Fan MailOn this episode of One Gang Worldwide, we sit down with Shea and Shaina, the founders of Born Scum, to talk about how they built a DIY motorcycle and counterculture brand from just $300.Born Scum grew from a small run of shirts sold on Instagram into a recognized name in motorcycle culture, skate culture, tattoo culture, and hardcore streetwear. Shea and Shaina share their story of growing up in Bakersfield, dealing with homelessness and hard times early in life, reconnecting, and building a business together from the ground up.We get into how they stayed self-funded, why they brought screen printing in-house, how they built a loyal audience organically, what running a business as a couple really looks like, and why their bike giveaways mean so much to the people who follow the brand.If you’re into motorcycle lifestyle brands, DIY business stories, streetwear, custom bike culture, or building a brand without loans or investors, this episode is packed with value.Connect with Born Scum: Website: https://www.bornscum.com/Instagram: https://instagram.com/born_scumFacebook: https://www.facebook.com/bornscumclothingcoTikTok: https://www.tiktok.com/born_scumCheck Out Our Sponsors:SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.comConnect with Cycles Worldwide:Subscribe to our YouTube channel for more episodes:   YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphawFacebook: https://www.facebook.com/profile.php?id=61551644038136Instagram:  https://www.instagram.com/cyclesworldwidellc/LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/TikTok:  https://www.tiktok.com/@cycles.worldwideTimestamps:00:00 Mindset Creates Future00:19 Podcast Welcome And Guests01:22 Rapid Fire Icebreaker03:11 Music Tastes And Influences06:44 Boise Move And Lifestyle08:04 Dream Bikes And Old Vs New10:57 Giveaway Builds Philosophy13:46 Born Scum Defined Loyal14:50 Sponsor Break And Origins15:26 Bakersfield Childhood Stories17:25 Shayna Upbringing And Homelessness21:31 Reconnecting And Relationship Shift25:06 The 300 Dollar Brand Start28:13 Shayna Joins And Scaling Up31:20 No Plan B Mindset33:00 Handling Criticism and Confidence34:27 Blue Collar Roots and Affirmations36:49 Money Decisions and DIY Printing40:13 Keeping the Brand Authentic42:43 Couples in Business Balance46:33 Growing a Following Organically51:43 Counterculture Identity and Meaning53:39 Why We Do Bike Giveaways55:46 Lowest Lows and COVID Shock01:00:28 Healthy Growth and Community Impact01:05:20 Advice and Where to Follow#BornScum #StreetwearBrand #UndergroundBrand #IndependentBrand #DIYCulture #HustleFromNothing #TattooCulture #SkateCulture #CustomBikeLife #GarageBuilt #ChopperCulture #BuiltNotBought #OneGangWorldwide #CyclesWorldwide