$300m showjumping series to stirrup competition

This week on The SportBusiness Podcast, we shake up the format as co-hosts Martin Ross and Jonathan Rest bring you the latest insights from the cutting edge of the industry.THE NEWSROOM: The launch of the $300m Premier Jumping League – its business model, backstory and disruption in showjumping. And the latest on investment in the NFL’s flag football league and its commercialisation.INSIDE THE DEAL: Ben Cronin explains why Mistral, Europe’s most valuable AI start-up, has invested in professional cycling and how the tech-led sponsorship sector is rapidly evolving.AOB: Bidding for NBA Europe teams reaches $1bn and the fallout from a dramatic night of Fifa World Cup playoffs.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributor: Ben CroninEditor: Lumi LehmuskallioSources:1. NFL unveils elite investor roster for pro flag venture2. IFAF to diversify revenue mix to lessen NFL reliance3. Returning McCourt backs Premier Jumping League4. Mistral flies the flag for European AI sector in Team Visma deal5. Euroleague to tap private markets, re-engages NBA6. DAZN, Rai to share World Cup coverage in Italy  Hosted on Acast. See acast.com/privacy for more information.