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301 - Business Intelligence: Part 2 episode artwork

Apr 15, 2025 48 min

301 - Business Intelligence: Part 2

from The Remarkable CEO for Chiropractors Hosted by Dr. Peter Camiolo and Dr. Stephen Franson

In this episode, you'll discover: The Rule of 72: How compressing the conversion process compounds long-term success Time Kills All Deals Stick rate: What it really means and why it’s crucial to your business You can’t manage what is not measured The definition of True Conversion: The people who start care, stay under care The key conversion and retention metrics that matter most—and how to improve them Episode Highlights 00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability. 03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient’s decision to begin care. 06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions. 09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals. 12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes. 16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency. 19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income. 22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance. 25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases. 29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success. 32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care. Resources Mentioned Download your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standards To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Align & Co please visit: https://www.alignco.life Schedule a Brainstorming call with Dr. Pete Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

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301 - Business Intelligence: Part 2

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This episode was published on April 15, 2025.

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