PODCAST · business
The Remarkable CEO for Chiropractors
by Dr. Peter Camiolo and Dr. Stephen Franson
Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
Episodes
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381 - Stop The Madness: Reducing Owner Dependency in Your Practice
Your practice and business has an addiction…YOU. Everything starts with you, depends on you or goes thru you. You are the bottleneck. The very thing that made the practice successful may now be keeping it stuck. When every important decision, standard, problem, number, and handoff ultimately runs...
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380 - How to Build the Practice That Needs You Less But Pays You More
Stop building yourself a busier job. A business that cannot perform without the owner is not creating freedom. It is creating another job with more responsibility. Dr. Stephen sits down with Dr. Nick Silveri to unpack his transformation from an overwhelmed owner/operator who suffered a heart…
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379 - Practice Growth Strategy: Optimize Capacity Before Adding New Services
Adding more services can feel like growth, but if the practice is already unclear, underutilized, or operationally stretched, more can quickly become a liability. Dr. Pete and Dr. Stephen challenge CEOs to get clear on the identity of the practice before chasing new modalities, revenue streams…
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378 - The Average Clinic Could 5X Their Revenue
Practice profitability improves when CEOs can clearly see what is driving growth, what is limiting it, and where untapped capacity already exists. Dr. Stephen and Dr. Pete sit down with Dr. Josiah Fitzsimmons from Lucro to unpack findings from the 2025 Lucro Industry Report, including revenue,...
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377 - How AI Will Impact Your Practice, Business and Patient Experience Next
What happens when a software engineer from the bleeding edge of ad tech enters the chiropractic space and realizes the industry is operating years behind modern technology? Dr. Stephen sits down with Gabriel Doty, founder of ChiroHD, for a deep CEO-level discussion on vision, retention,...
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376 - This is the Only Sustainable Way to Scale a Business Profitably
Patient retention is one of the clearest indicators of whether a practice is actually growing, yet many business owners still measure success primarily through new patients, volume, and collections. Dr. Stephen and Dr. Pete break down the numbers that expose what is really happening beneath those...
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375 - Build the Team That Builds the Business
A high-performing team does not stay high-performing without consistent team training. Dr. Stephen and Dr. Pete explain why team fitness is essential for sustainable practice growth, stronger patient relationships, better retention, and scalable systems. They unpack the progression from basic...
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374 - Good is the Enemy of Great…So is Perfect
Why does perfectionism slow business growth, even when the right strategy is already clear? Most practices do not stall because they lack information. They stall because the doctor is waiting for the perfect plan, the perfect script, the perfect team, or the perfect moment to act. Dr. Pete and…
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Growing A Bad-A** Chiropractic Business Without Sacrificing Family or Freedom (Another TRP Success Case Study)
The business wasn't missing ambition. It was missing the structure to sustain it. What happens when a rapidly growing business starts demanding more from its founder than one person can give? In this case study, Dr. Jesse Jacobs of Freeform Chiropractic shares how he transformed a fast-growing...
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373 - Stop Trying to Scale Your Business Without Systems
Talent can build a busy practice, but talent alone cannot make it scalable, durable, or transferable. Talent alone will create a job. Dr. Pete and Dr. Stephen unpack what operational fitness really requires: clear systems, capable people, consistent training, and a patient journey that does not...
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372 - Secrets to Building a Multi-Location Chiropractic Business
The businesses that create the greatest impact aren't built by choosing between principle and innovation. They're built by leaders who know how to unite conviction, vision, and complementary strengths into something far greater than either could accomplish alone. Dr. Pete sits down with Dr. Chad...
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371 - Practice Fitness and Developing Your Marketing Muscles
The strongest businesses aren't built by finding a better marketing tactic. They're built by becoming fit enough to thrive no matter how the marketplace changes. Dr. Stephen and Dr. Pete introduce a powerful fitness analogy that reveals why so many chiropractors have become overdependent on…
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How to Go From 2 Clinics to America’s Fastest Growing Chiropractic Enterprise Without Becoming the Bottleneck (Another TRP Success Case Study)
The challenge wasn't creating a successful business. It was building one that could keep scaling without the founders becoming the bottleneck. What happens when a fast-growing company realizes success alone isn't enough to sustain its future? In this case study, Dr. Caleb Braddock and Dr. Chad...
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370 - How Core Values Will Make You Rich
Everyone wants a bigger Vision Story of Success, but very few people have a decision-making framework strong enough to protect it. Dr. Stephen and Dr. Pete unpack why core values are the invisible force behind sustainable growth, resilient leadership, healthy relationships, and thriving…
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369 - The Profit Center That Helps You Get Better Results
Sometimes the reason patients keep losing their progress isn't because the adjustment was ineffective, but because an invisible stressor begins working against it the moment they leave the office. Dr. Malcolm is joined by Dr. Andrew Powell of Better Balance Orthotics to share the journey that led...
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368 - How Millionaires Run Meetings
Meetings don't consume time. They create leverage. The moment a business begins to grow, the doctor faces a choice: remain the person solving every problem or become the leader who develops people capable of solving them. That transition rarely happens by accident, and it often reveals itself in...
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How Partnership Helped Two Practice Owners Nearly Double Their Business (Another TRP Success Case Study)
The ceiling wasn't clinical ability, passion or effort…It was the business model. What happens when two busy practice owners realize they've both become the biggest obstacle to their own growth? In this case study, Dr. Aaron Collins and Dr. Nathan Clem share how two thriving but plateaued…
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367 - These 2 Things Make Patients Happily Pay Your Price
What if patients aren't saying no because of the price, but because they haven't experienced the value? Many doctors struggle with pricing because they're viewing it through the lens of cost rather than impact. In this episode, Dr. Stephen and Dr. Pete unpack why experience and outcomes are the…
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366 - Are You Letting This Type of Friction Stunt Your Growth?
What if the biggest barrier to patient retention isn't your care, but the time it takes patients to get answers? Today’s patient wants answers fast. Today’s Chiropractor wants to increase speed, quality of care - and compensation for all of the above. Technology is the answer. As patient...
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365 - The Best Thing You Can Do For Your Practice This Summer
Many owners spend years building a successful practice only to discover they've built a business that still depends entirely on them. The result is a hidden ceiling on growth, freedom, and impact. Dr. Pete and Dr. Stephen challenge the conventional obsession with scalability and introduce a more...
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364 - Get Your Money Right
The biggest choke on your growth probably isn't a lack of New Patients. It's the invisible money constraints hiding inside an otherwise successful practice. Dr. Pete and Dr. Stephen unpack how flawed pricing strategies, broken money beliefs, and ineffective money models quietly choke growth…
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363 - The Future of Chiropractic Is Happening Faster Than Most Realize
What if the future of chiropractic growth has less to do with hiring more people and more to do with freeing the right people to fully serve? Dr. Pete Camiolo and Dr. Eric Kowalke, Founder and CEO of SKED, unpack how AI, automation, and operational systems are reshaping the modern chiropractic...
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362 - How to Turn Your Team’s Busyness into Productivity
Most practice owners think team struggles come from staffing shortages, difficult personalities, or lack of motivation, but Dr. Pete and Dr. Stephen challenge that assumption head-on. Dr. Pete frames the conversation around identifying the primary constraint limiting growth, while Dr. Stephen...
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361- You Cannot Scale Your Practice if You Do Not Keep Your Customers
Why Retention Is The Real Growth Strategy Most practices assume retention problems start when patients stop showing up, but the real breakdown happens much earlier. Dr. Stephen and Dr. Pete unpack why patient compliance is the hidden constraint limiting growth, referrals, scalability, and…
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360 - What 500 Chiropractic Clinics Reveal About Growth and Profit
What if the biggest growth opportunity in a chiropractic business isn’t more marketing, more hours, or more staff, but simply maximizing what already exists? In this episode, Dr. Josiah Fitzsimmons, joins Dr. Pete to unpack the financial blind spots holding chiropractors back from greater...
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359 - What Alex Hormozi Taught Me About Selling Chiropractic Care
spent $135,000 to spend the day with Alex Hormozi. Here’s what he taught me about the conversion process and selling chiropractic care. If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations - it’s your offer. Dr. Pete and Dr.…
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358 - This Marketing Constraint is Costing You At Least $250,000
Your practice is stuck because you don’t have enough Qualified Leads to take you to the next level. In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the...
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357 - Fix THIS ONE THING To Make Your Practice Grow
You don’t have an effort problem - you have a FOCUS problem. Most practices aren’t stuck because of a lack of effort, they’re stuck because they’re solving the wrong problems in the wrong order. In this episode, Dr. Stephen and Dr. Pete introduce the concept of the primary constraint and…
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356 - You Don’t Get What You Want, You Get What You Incentivize in Your Practice
From Motivation to Incentivization: How PPFG Changes Everything Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams…
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355 - How to Train a Great Chiropractor Today
Dr Peter Kevorkian and Life West: Building the Next Generation of Successful Chiropractors Great chiropractors don’t happen by accident, they are built through philosophy, precision, and intentional leadership. Dr. Stephen had the pleasure of sitting down with Dr. Peter Kevorkian, President of…
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354 - The Secret to Hiring the Right People
The GWC Framework: Why “Wants It” Determines Everything! The biggest hiring mistake in a chiropractic business usually is not talent, training, or even culture fit. It is putting someone in a seat they do not actually want. Dr. Stephen and Dr. Pete unpack the GWC framework from Traction and show...
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353 - Where You Should Be Investing Dollars in Your Chiropractic Business for the Best ROI
Most business owners think investing means looking outside their business, but the greatest returns are often sitting right inside it. In this episode, Dr. Pete and Dr. Stephen break down how CEOs can think differently about money, shifting from passive investing to intentional reinvestment that...
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352 - 7 Places Money is Hiding Inside Your Practice Right Now
What if the fastest way to grow your income wasn’t adding more patients, more hours, or more complexity but simply uncovering what’s already there? Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it’s intentionally protected....
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351 - Remarkable CEOs Are Not Afraid to Break Things to Build Their Business
Growth does not stall because the vision is wrong. It stalls because the systems built for one level of business are being forced to carry the weight of the next. This conversation unpacks the operational breakpoints that every growing practice faces, showing how pressure moves predictably…
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350 - How To Build Recurring Revenue in Your Practice with Better Retention Systems
In a profession filled with passion for care but confusion around business, the real breakthrough comes from mastering the systems that drive retention and revenue. Dr. Pete is joined by Dr. Miles Bodzin and Holly Jensen of Cash Practice to confront a hard truth facing many practices: strong...
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349 - THIS is the First Step to Creating the Chiropractic Practice That You Have Always Wanted
What if the biggest constraint on growth is not systems, strategy, or marketing, but identity? Dr. Pete and Dr. Stephen unpack the shift required to move from owner operator to true CEO and confront the uncomfortable truth that building a world class business requires building a world class team....
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348 - The Chiropractic Business Model is Broken (Do This Instead)
Designing A Practice That Actually Makes Money: What if the reason your profit feels tight has nothing to do with your effort and everything to do with your model? Dr. Stephen and Dr. Pete challenge the inherited chiropractic business structure and expose why it works for the owner operator but...
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347 - Why Your Financial Model Is Killing Your Retention
How to Align Your Financial Model with Your Practice Philosophy: Building Recurring Revenue Through Cultural Alignment If you want to understand the true culture of a practice, follow the money. Show me how the money works in a business and I will show you the culture of that business. Dr.…
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346 - Do Chiropractors Want to Help More People or Make More Money?
For 135 years Chiropractors have been lied to…They’ve been told that you are either in it for the patients - or in it for the money. Nothing could be further from the truth. Where you land on this issue can be the #1 determiner of your practice and business success - and the joy that you…
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345 - The Team Metrics That Predict Practice Growth
Most teams are capable of far more than they are currently giving, but the gap is rarely about effort or attitude. Dr. Stephen and Dr. Pete break down why discretionary energy is the true driver of performance and how leaders unintentionally suppress it by failing to connect people to the…
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344 - The 10 Metrics That Actually Drive Retention and Revenue
Most practices track numbers, but very few track the metrics that actually drive growth. Dr. Pete and Dr. Stephen break down the ten measurements that determine whether a practice is building momentum or quietly leaking it. This conversation reframes metrics away from surface-level activity and...
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343 - How Your Conversion Process Drives Impact and Your Sales Process Drives Profit
Growth does not break down because chiropractors lack passion. It breaks down because conversion systems and metrics are either unclear, slow, or unmanaged. Dr. Pete and Dr. Stephen break down the exact conversion and sales metrics that separate busy offices from scalable, profitable businesses,...
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342 - Marketing Your Practice Grows Impact; Running Your Business Grows Revenue
The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT. The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team. Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear...
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341 - How Chiropractors Build Businesses That Actually Sell for Real Money with Dr. Stuart Bernsen
What does the founder of a chiropractic enterprise at the center of a nine-figure exit know about buying and selling practices? A lot. The difference between a profitable exit and walking away with nothing is not timing - it’s planning. When you plan your exit early, every decision in your…
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340 - Why Your Practice Drifts Off-Track and What You Can Do to Fix It
Why does chaos rear its ugly head in your practice? Your practice is a set of systems - and systems move from a state of ‘Order to Disorder’ unless energy is introduced to reorganize the system. This is the Law of Entropy in action. Your practice systems - and your people - will naturally “drift”...
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339 - TRP Theme of the Year for 2026
The MOST expensive thing that your business could do in 2026 is NOT grow to your potential. In this episode of the Remarkable CEO Podcast, Dr. Stephen and Dr. Pete reveal the 2026 Theme of the Year and explain why every chiropractic business will face predictable breakpoints as it grows. They…
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338 - 2025 CEO Lessons Learned That Will Drive Growth In 2026
Remarkable leaders don’t rush past reflection. They slow down long enough to learn. In this final episode of 2025, Dr. Pete and Dr. Stephen look back on the lessons that shaped their year as chiropractic CEOs, coaches, and fathers - and will shape their 2026 and beyond! This conversation centers…
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337 - How to Make the Biggest Profit Without Selling Your Chiropractic Soul
Scaling a chiropractic business will break you if you try to do it with a lifestyle-practice model. This episode unpacks one of the biggest obstacles facing chiropractors who want to grow: the traditional owner-operator model simply is not financially scalable. Dr. Pete and Dr. Stephen break down...
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336 - How to Build a Long-Term Marketing Engine for Chiropractic Growth
If you’re done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real…
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335 - The “Now to Next” Vision Planning Blueprint for Growth in 2026 and Beyond
Every successful year begins with a clear vision of where you’re going next. In this Now to Next conversation, Dr. Stephen and Dr. Pete walk chiropractors through the powerful process of turning reflection into vision. They reveal how to move beyond the “Last to Now” assessment and create a...
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ABOUT THIS SHOW
Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
HOSTED BY
Dr. Peter Camiolo and Dr. Stephen Franson
CATEGORIES
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