301: Cognizant CMO on Driving B2B Sports Sponsorships

from Renegade Marketers Unite · host Drew Neisser

If you're looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Tune in for a fascinating look into the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships. Learn how this path can boost your B2B brand awareness to new heights, winning over customers and employees along the way. It's a fascinating lesson in doing your due diligence to set a purposeful strategy, how to make sure your sponsorship is more than just a logo, and more. Don't miss it!

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This episode is 50 minutes long.

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This episode was published on July 15, 2022.

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