302. George Foreman, Juicing & Business Growth: Cherie Calbom's Incredible Journey

"Don't be afraid to make your voice heard. Opportunity often comes to the people willing to step forward and make the ask." — Cherie Calbom What does it take to build a lasting brand in the ever-changing world of health and wellness? In this episode of Turmeric & Tequila, Kristen Olson welcomes back wellness pioneer and bestselling author Cherie Calbom, widely known as "The Juice Lady." While their first conversation focused on nutrition and healing, this episode dives into the business side of wellness, entrepreneurship, branding, marketing, and disruption. Cherie shares her remarkable journey from graduate nutrition student to international wellness authority, including her work with the original Juice Man movement, her role as George Foreman's nutritionist, and the lessons learned from building a career that has spanned decades of industry change. Together, Kristen and Cherie discuss: •             How opportunity often appears before you're ready •             The power of adaptability in business •             Building authority before social media existed •             Why entrepreneurs must continue learning and evolving •             The importance of speaking up and making your pitch •             Consumer-driven disruption in food and wellness industries •             Leadership lessons for women in business •             Creating impact while building a sustainable career Whether you're an entrepreneur, health professional, creator, coach, or simply someone looking to make a bigger impact, this conversation is packed with practical wisdom and inspiration. Time Stamps: 00:00 – Welcome back to Cherie Calbom 01:15 – Cherie's incredible nutrition and publishing journey 02:45 – Why business matters in the wellness industry 03:00 – Landing her first opportunity with the Juice Man company 05:30 – Turning nutrition expertise into a career 08:00 – Early lessons in entrepreneurship and saying yes 10:45 – Building credibility before social media existed 13:15 – Working with major brands and industry pioneers 16:30 – Adapting to change as an entrepreneur 17:00 – Learning social media, reels, and modern marketing 19:00 – Why continuous learning matters 21:00 – The evolution of consumer awareness around food 23:15 – How consumer choices influence business behavior 24:05 – Big Food, health trends, and market disruption 26:05 – Branding, influence, and entrepreneurship lessons 26:30 – The importance of the elevator pitch 28:00 – Finding confidence and using your voice 30:30 – Advice for women building businesses 33:00 – Persistence, purpose, and long-term success 35:00 – Final wisdom for entrepreneurs and wellness leaders 36:30 – Closing thoughts and where to connect with Cherie Cherie Calbom: Known worldwide as "The Juice Lady," Cherie Calbom, MS, CN is a leading authority on juicing, detoxification, and whole foods nutrition. She is a bestselling author of more than 35 books focused on health, wellness, and natural healing, including Juicing for Life and The Juice Lady's Big Book of Juices and Green Smoothies. Cherie has spent decades helping people improve their health through nutrition, cleansing programs, and lifestyle transformation. She has appeared on CNN, Fox News, and numerous national media outlets and has lectured internationally on wellness and detoxification.  https://www.juiceladyinfo.com @juiceladycherie Order Book: The Truth About Seed Oils   Connect with T&T:  IG: @TurmericTequila  Facebook: @TurmericAndTequila  Website: www.TurmericAndTequila.com Host: Kristen Olson  IG: @Madonnashero  Tik Tok: @Madonnashero  Website: www.KOAlliance.com WATCH HERE   MORE LIKE THIS:  https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF    https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH