#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q(00:00) Preview and Intro(02:48) Why Matt Built a Team Instead of Going Solo  (05:16) Losing Creativity as the Business Grew  (08:22) Moving to a Unit Economics Business Model  (11:50) Equity Dilution and Planning for an Exit  (13:04) How Much Do Investors Really Help?  (15:01) The Biggest Drivers Behind Spacegoods’ Growth  (16:12) Shifting from Meta Ads to Influencers and YouTube  (17:43) Founders as the Face of the Brand?  (20:58) Is Community Building Actually Worth It?  (26:56) Why E-Commerce Is Harder Than Agencies or Info Products  (30:54) The Truth About High-Ticket Dropshipping  (33:24) Three Ways to Scale an E-Commerce Brand  (33:43) Why Retail Margins Can Beat DTC  (36:16) Challenges of Expanding into the U.S. Market  (41:01) Spending £500k a Month on Ads  (46:07) Struggles with Managing a Team  (49:26) Keeping Top Talent and Avoiding Corporate Culture  (53:14) Why Matt Wants to Leave the UKSupport the show