#304 Bruno França, Gerente de Marketing no Grupo MM - Mercado Móveis ▷ Como o mmzap transformou a experiência omnichannel no varejo

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Bruno França, Gerente de Marketing no Grupo MM - Mercado Móveis. Com mais de 15 anos de experiência, Bruno compartilha sua trajetória no marketing digital e os aprendizados que moldaram sua visão de gestão, inovação e transformação digital no varejo.Na conversa, ele explica como o Grupo MM acelerou sua digitalização durante a pandemia com a criação do mmzap, um bot omnichannel que integra atendimento, vendas e relacionamento em um único canal, impactando diretamente os resultados da empresa. Bruno também analisa o papel da inteligência artificial no varejo, os riscos do FOMO e como a tecnologia deve potencializar processos e pessoas, sempre com foco na experiência do cliente.LinkedIn Bruno França: https://www.linkedin.com/in/brunofrancamkt/

Episode metadata supplied by the publisher feed · Published Mar 2, 2026

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#304 Bruno França, Gerente de Marketing no Grupo MM - Mercado Móveis ▷ Como o mmzap transformou a experiência omnichannel no varejo

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