304: The Cattle Market Is Resilient, Beef Alternatives...Not So Much with John Campbell

Lauren is joined by John Campbell once again on the podcast, and this week they break down this week’s cattle market, highlighting continued strength and resilience across regions as demand holds steady heading into spring.The conversation also dives into beef demand and what’s happening with alternatives, as shifting consumer preferences continue to favor real, whole foods over highly processed options. LinksNominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways- The cattle market continues to show strong resilience across regions- Prices remain steady to higher, even with outside pressures- Demand for beef remains strong heading into spring- Beef alternatives are seeing declining sales and shifting consumer sentiment- Consumers are moving back toward real, whole foods over processed options- Nutrition awareness is playing a bigger role in purchasing decisionsChapters00:00 Weekly cattle market overview03:00 Regional trends and price movement09:00 Market resilience and demand strength12:00 Beef demand and consumer trends15:00 What’s happening with beef alternatives20:00 Processed foods vs real food shift25:00 Industry perspective and closing thoughtscattle market, beef demand, live cattle prices, feeder cattle market, beef industry trends, fake meat, beef alternatives, consumer demand, agriculture markets, cattle industry, livestock market update, beef vs plant-based meat, food trends, ranching industry