305: The Brutal Truth About Why Real Estate Agents Fail

In this episode, David sits down with Vikram Deol and Cody May from Sheridan Street to uncover the harsh realities that cause most agents to fail and quit. From ineffective sales processes to poor messaging and a lack of strategic follow-up, they reveal the mistakes holding agents back and share actionable strategies to overcome them. If you’re tired of spinning your wheels and ready to level up, this episode is for you. KEY TALKING POINTS: 0:00 - Introduction 0:22 - Breaking Down Cody And Vikram’s Business 5:50 - The 5 Step Framework To Help An Agent Warm Up A Lead 13:14 - What They Found Surveying Calls At Their Call Center 16:12 - Recapping The 5 Steps & Giving An Example 18:33 - A Great Question To Ask Sellers 20:47 - Examples Of Using The 5 Steps In Conversation 29:30 - Role Playing The 5 Steps 36:11 - What Most Agents Do 42:20 - Cody And Vikram’s Training Program 43:05 - Their Advice For Agents Who Are Struggling 46:45 - Outro LINKS: Instagram: Sheridan Street https://www.instagram.com/sheridanst.io/ Website: Sheridan Street https://sheridanst.io Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/