306: From a Sale Barn Kid to the Auction Block — A Family Legacy To a Career with Brandon Frey

Today, Lauren is joined by Brandon Frey, one of the contestants in the upcoming King of the Ring competition in Dodge City, to share his story of growing up in the sale barn and building a career in the livestock marketing industry. From an early age, Brandon was surrounded by the auction world, learning the rhythm of the barn, the people, and the lifestyle that comes with it. That foundation shaped not only his career, but the way he approaches the business today. They talk through his journey from growing up in the industry to working across multiple markets, the importance of relationships, and what it looks like to be part of the next generation of auctioneers stepping onto big stages like King of the Ring.Links:King of the Ring - ⁠https://www.korauction.com/?utm_sourc...Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways:Early exposure helps shape long-term success in livestock marketingRelationships and reputation are key in the auction businessSurrounding yourself with strong mentors mattersThe cattle market is creating opportunity across the industryThe next generation of auctioneers is stepping into bigger rolesChapters: 00:00 Introduction + King of the Ring series02:00 Growing up in the sale barn05:00 Early exposure to the auction world08:00 Building a career in livestock marketing12:00 Relationships and opportunities in the industry16:00 Current cattle market outlook19:00 Advice and perspectiveauctioneer podcast, livestock auctioneer, Brandon Fry auctioneer, sale barn life, cattle industry careers, livestock marketing, auction block, cattle market outlook, ranching industry, agriculture careers, livestock sales, King of the Ring auction, next generation auctioneers, cattle business podcast, auctioneer lifestyle, livestock industry professionals