PodParley PodParley
PodParley
#306 Thales Mendes, Diretor de Vendas Digitais & Estratégia de IA na Carmen Steffens ▷ Como estruturar processos e dados para escalar vendas com IA no varejo de luxo episode artwork

EPISODE · Mar 6, 2026 · 25 MIN

#306 Thales Mendes, Diretor de Vendas Digitais & Estratégia de IA na Carmen Steffens ▷ Como estruturar processos e dados para escalar vendas com IA no varejo de luxo

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Thales Mendes, Diretor de Vendas Digitais & Estratégia de IA na Carmen Steffens, uma das maiores grifes da América Latina. Thales compartilha como a marca tem estruturado uma arquitetura de receita baseada em processos bem definidos, governança de dados e integração entre canais antes de escalar o uso de IA. Ao longo da conversa, ele explica por que vendas previsíveis começam com processos claros, como estruturar cadências de relacionamento com clientes e de que forma o CRM, a segmentação comportamental e a hiperpersonalização podem gerar mais conversão e fortalecer o relacionamento no varejo de luxo. Também falamos sobre a estratégia omnichannel da Carmen Steffens, conectando e-commerce, WhatsApp e lojas físicas para ampliar ticket médio, fortalecer relacionamento e criar experiências premium para as clientes. LinkedIn Thales Mendes: https://www.linkedin.com/in/thales-mendes-489b848b/

Episode metadata supplied by the publisher feed · Published Mar 6, 2026

Embed this episode

Ready to play

#306 Thales Mendes, Diretor de Vendas Digitais & Estratégia de IA na Carmen Steffens ▷ Como estruturar processos e dados para escalar vendas com IA no varejo de luxo

0:00 25:16

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Líderes de Marketing e Vendas?

This episode is 25 minutes long.

When was this Líderes de Marketing e Vendas episode published?

This episode was published on March 6, 2026.

Can I download this Líderes de Marketing e Vendas episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!