#31 B2B Lead Generation: 6 “Oldschool” Strategies That ACTUALLY Get You Clients In 2025

Tired of hearing that B2B lead gen is dead?Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.Here’s the truth: most people give up way too soon or just follow the same tired scripts.In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.In this episode, I'm pulling back the curtain on the exact B2B lead generation strategies we use at Radical Marketing—and for our clients—to keep the pipeline full.You'll discover:Why cold email isn't dead, and the one tool we use to get a positive reply almost every single dayThe anti-pitch approach that actually starts conversations (instead of getting you blocked)How LLMs (like ChatGPT) are driving 30% of our agency's leadsOther strategies that most B2B businesses don’t do anymore that STILL get you top resultsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com