31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas

Do you know what a product ascension ladder is?   Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.   Sounds pretty good, right?   This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas!   Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time.   Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicorn™ helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey.   She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have!   If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her. Resources Mentioned:  Passion to Profit Experience  3 Simple Tips for Balancing Hormones Visit the ONEderland Wellness Website Follow ONEderland Wellness on Pinterest Follow ONEderland Wellness on Facebook Follow MacroUnicorn on Facebook Visit the MacroUnicorn Website   I would love to connect on Facebook or Instagram! Show notes available at Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®