31. Jastine Goguen: Getting Off the Wrong Train to Bloom Into Who You’re Meant to Be

In this powerful and vulnerable episode, Vero sits down with Jastine Goguen, founder of L’adorable Flower Shop, to talk about courage, reinvention, and choosing yourself - even when it feels terrifying. Jastine shares her extraordinary story of completely transforming her life in a single year: leaving a government job, ending an engagement, becoming a single mom of two, renovating her home into a floral studio, and launching a purpose-driven business rooted in authenticity, creativity, and community impact. This episode is an honest look at what it really takes to build a life and business that feel aligned- not just from the highlight reel, but from the vulnerable, uncomfortable moments behind the scenes. Together, Vero and Jastine explore fear, momentum, self-belief, letting go, and why growth often requires releasing what no longer serves you. If you’ve been standing at the edge of a big decision- or feeling like you’re on the “wrong train” - this episode will meet you exactly where you are. Connect with Jastine & L’adorable Flower Shop Instagram (Business): @ladorable.flowershop Instagram (Personal): @jastineblooms Website: www.ladorable.ca To learn more about EmpowerElle, or Overwhelmed to Organized, visit: www.empowerelle.ca @empower_elle