31. Niche Is Rich: Scaling a Marketing Agency in the Home Industry

 In this episode of Founders & Friends, Ronniesha Rivera sits down with Amelia Horton-Eynon, founder of Serene Marketing, a full-service marketing agency serving interior designers and the home industry. Amelia shares her journey from working in corporate construction marketing to launching her own agency—and leaving her 9–5 just four months after starting. What began as a one-woman operation has grown into a team of eight, with Serene Marketing on track to nearly triple revenue year over year. Together, Ronniesha and Amelia dive into: Why niching down is the fastest path to growth (“niche is rich, broad is broke”)The difference between marketing and sales—and why most designers confuse the twoThe three essential marketing platforms every interior designer needs (hint: it’s not just Instagram)Why your website and email list are your most valuable assetsWhat it really takes to scale, delegate, and step out of the day-to-dayPreparing for maternity leave as a solo entrepreneurHow a deep brand strategy transforms your marketing resultsAmelia also pulls back the curtain on Serene’s onboarding process, pricing structure, and how they build highly tailored strategies that help designers stand out—without chasing virality. If you’re an interior designer looking to grow strategically, or a founder navigating the messy middle of scaling, this episode is packed with actionable insights and honest founder wisdom. How you can connect with Amelia:https://www.serenemktg.com/https://www.instagram.com/serenemktg/ This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/