#31 - Rhett Barney - Sturdy Sauce

from Behind the Food Hosted by Jimmy Feeman & Daniel Yarzagaray-Modjeska

Chapters 00:00 Introduction to Sturdy Sauce and the Podcast 01:17 The Debate on Fats: Animal vs. Seed Oils 03:06 Rhett's Journey: From Lawyer to Sauce Entrepreneur 08:53 The Birth of Sturdy Sauce: Solving a Personal Problem 14:46 Developing the Protein Content: Balancing Taste and Nutrition 20:08 Production Challenges: Finding the Right Co-Packer 32:19 Launching the Product: Testing Market Fit and Retail Strategies 37:32 Navigating the CPG Landscape 40:11 Lessons from Early Ventures 43:27 Finding Product-Market Fit 46:01 The Protein Trend and Its Impact 50:15 Retail Partnerships and Growth 55:21 Balancing Multiple Roles 01:06:41 Future Plans and Community Engagement

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#31 - Rhett Barney - Sturdy Sauce

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This episode is 1 hour and 8 minutes long.

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This episode was published on December 30, 2025.

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