31 | The One With the Holiday Chaos: Fix Your Supply Chain Before Your Support Team Breaks (Part 2)

In this episode, Lara dives into how DTC founders can turn their supply chains into a customer experience advantage — and even uncover hidden money in the process. From preventing wrong-item tickets to claiming refunds from vendors, she breaks down practical, real-world steps you can implement before Black Friday–Cyber Monday chaos hits.What You'll Learn- How to prep your warehouse for fewer support tickets → Double-check SKUs, product data, and barcodes to avoid “wrong item” issues.- How to reduce “where’s my order?” tickets → Use tools like AfterShip or automated SMS tracking to keep customers informed.- How to simplify and speed up returns → Build a clear, automated returns process to protect your CS team and improve resolution times.- How to get money back from your vendors → Use defect and returns data to file vendor chargebacks and recover costs.- How to turn CX + supply chain data into a growth advantage → Empower your support team with real supply chain visibility so they can respond with confidence and transparency.Real Brand Wins- A jewelry brand avoided 500+ wrong-item tickets with a pre-BFCM inventory audit.- A candle brand cut 40% of WISMO (“Where’s my order?”) tickets by automating SMS tracking.- An apparel brand reduced return resolution from 10 days to 3 using Google Sheets + Zapier.- A fitness brand recovered $15K in vendor refunds by tracking defect data.Key Takeaway Better visibility, cleaner data, and smarter processes don’t just make your supply chain smoother — they make your customers happier and your brand more profitable.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe:LinkedIn – MoveLinkedIn – LaraX – MoveX – LaraFacebookInstagramYouTubeGet more insights:Unboxed Weekly – Lara’s newsletter on DTC/e-commerceLara’s AI Brain – Ask Lara’s AI anything about supply chainSC Lounge – Join the private founder community