31. What Makes a Pitch Irresistible? (Roger Mavity)

In this episode of the Ideas on Stage podcast we spoke with Roger Mavity.   A truly original businessman whose career straddles the creative and the commercial. For ten years he ran his own ad agency, Mavity Gilmore, and for the last seven years was CEO of Sir Terence Conran’s empire. In between he was Chief Executive of Granada Group’s leisure and technology divisions, and masterminded Granada’s pitch for Forte Group, still the largest successful hostile takeover in British commercial history.   “Without doubt the best presenter I’ve ever met”-Lord Allen, founding Chief Executive of ITV   Among other books, he has published “Life’s a Pitch”, a worldwide bestseller on the art of pitching. His latest book, “Terence…the man who invented design”, co-authored with Stephen Bayley, is a study of the extraordinary life and contradictions of Sir Terence Conran.   In this episode we talked about all things pitching.   Key Takeaways - How you pitch your ideas will determine the course of your life- Roger's step-by-step process to creating a winning pitch- Why emotion beats logic- How to pitch against strongly held opinions- Why revealing your weaknesses is better than revealing your strengths   We hope you enjoy it!   +++IDEAS ON STAGE RESOURCES Want to inspire your audience, increase your influence, and make a bigger impact?   - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass