EPISODE · Aug 18, 2025 · 16 MIN
#310: How You Sell Is More Important Than What You Sell
from Revenue Leaders · host By coachpilot.com
In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.
What this episode covers
In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.
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#310: How You Sell Is More Important Than What You Sell
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