EPISODE · Nov 9, 2025 · 1H 9M
#311 Dakota Robertson - How to Create Content That Actually Gets Clients
from Kickoff Sessions · host Darren Lee
Watch This NEXT: https://youtu.be/FA8kGL3JXx8Apply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Why Your Content Isn’t Bringing Clients (00:32) How Copying Creators Kills Your Brand (02:54) Use Personality to Build Loyal Followers (04:14) How to Sell Yourself, Not Just Your Service (06:08) Build Your Brand Using the Creative Brief (09:49) Turn Life Experiences Into Content Ideas (11:16) Define Your Core Values and Brand Voice (16:22) Staying Authentic (18:28) Build Your Brand Before Building Your Offer (20:38) How to Use Market Research to Get Clients (22:36) The GAP Framework for Content That Converts (24:38) Leverage Trends to Grow Your Audience (26:35) Create Authority Content That Builds Trust (30:00) Use Storytelling to Sell More Effectively (31:24) Connect With Audiences Through Emotion (33:40) Practical Steps to Package Your Content (47:36) How to Get Clients With a Small Audience (56:50) The Content-to-Client Funnel Strategy (58:01) Scaling Organic Content With Paid AdsSupport the show
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Why Your Content Isn’t Bringing Clients (00:32) How Copying Creators Kills Your Brand (02:54) Use Personality to Build Loyal Followers (04:14) How to Sell Yourself, Not Just Your Service (06:08) Build Your Brand Using the Creative Brief (09:49) Turn Life Experiences Into Content Ideas (11:16) De...
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#311 Dakota Robertson - How to Create Content That Actually Gets Clients
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