313: The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase

Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and brings so much practical wisdom, especially around evergreen marketing. Stephanie's diving into a topic both of us are passionate about: how to make evergreen marketing actually stick in your business. If you've ever felt tired of the social media hamster wheel or are looking for a more sustainable way to grow your brand, this episode is for you. She breaks down what evergreen marketing really means, how to choose the right platform (and commit to it!), and how to create content that continues working for you long after it's published. I especially loved her advice on batching content, repurposing strategically, and how she uses tools like YouTube and even ChatGPT (yep!) to simplify her process. She also shares real examples from students and her own business… including how her YouTube channel brings in 400+ leads a month while working part-time hours as a mom of three. It’s seriously inspiring. Stephanie’s been in this game for nearly a decade, and what she teaches is not only doable, it’s sustainable. So grab your notebook or take a walk and soak in all the gold she’s about to share. Links mentioned: - Read the full shownotes: https://elizabethmccravy.com/313 - Follow Stephanie on Instagram: https://instagram.com/stephanielynnkase - Grab Stephanie’s sample evergreen calendar: https://stephaniekase.com/evergreencalendar - Download Stephanie’s private podcast: https://stephaniekase.com/evergreenpregame - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/