315: Qualifying the Lead, with Doug Campbell | Inside Sales

Three steps to get the conversion inside the sales funnel, getting the lead, qualifying the lead, and finally acquiring the customer. Listen to learn more! We spoke with the SDRs, the BDRs, and now it's time to talk to the big kahuna, the VP of Revenue, Doug Campbell. He sits down with George to discuss managing a sales teams of 40+ and soon to be 90+ by the end of 2020. Doug explains that because they are growing so quickly they needed a scalable and repeatable training model. There is a term Dougs team uses, called the Unicorn Lead.  Doug got his start in the newspaper industry selling advertising, which he quickly excelled at and branched out into sports marketing, jack of all sales you might say. Doug is widely recognized as an award-winning leader in driving revenue growth via successful teams throughout his 20+ year career. He is currently is the VP of Revenue with Vendasta where he continues to drive hyper-growth working with businesses across the globe.