316: The Checkoff Is Turning Global Beef Demand Into a Route 66 Experience with Cheryl DeVuyst

What does global beef demand have to do with a Route 66 road trip? Lauren sits down with Cheryl DeVuyst today on the podcast to connect the dots between strong global and domestic beef demand, checkoff-funded efforts, and creative initiatives like the Route 66 Beef Passport.They also discuss what current consumer data is showing, from increasing willingness to pay for beef to a decline in interest around alternative protein lifestyles, and why understanding demand matters now more than ever for producers.Links:If you’d like to read the latest Impact Report or subscribe to The Drive, visit DrivingDemandforBeef.com.Route 66: https://www.kansasbeef.org/programs-events/route-66-beef-trailBeef Recipes: https://www.beefitswhatsfordinner.com/ CattleUSA Insurance - https://info.cattleusainsurance.com/l...⁠CattleUSA Website - https://www.cattleusa.com/Facebook -   / cattleusamedia  Instagram -   / cattleusa.media  Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram -   / _laurenmoylan  Lauren’s Youtube -    / @showboatmediaco  The Next Generation Podcast Website - https://www.thenextgenag.com/Global beef demand continues to add value to the entire animalExport markets play a critical role in producer profitabilityDomestic consumers are still choosing beef and willing to pay for itInterest in alternative proteins and vegan lifestyles is decliningUnderstanding consumer demand is key to long-term successCheckoff programs are funding both research and innovative marketing effortsExperience-based marketing (like the Route 66 Beef Passport) is connecting consumers to beef in new waysChapters:00:00 Introduction + current demand conversation05:00 Global beef demand and export strategy12:00 Why exports matter to producers18:00 Domestic demand and consumer trends24:00 Alternative proteins and vegan trends30:00 Route 66 Beef Passport explained36:00 Checkoff efforts and marketing strategy42:00 What this means for producers moving forwardglobal beef demand, domestic beef demand, beef demand 2025, cattle industry demand, beef consumer behavior, willingness to pay beef, beef demand vs alternative proteins, vegan trends declining, protein consumption trends, beef export markets USA, USMEF beef exports, value of beef exports, carcass value beef industry, cattle industry demand drivers, beef checkoff program, beef checkoff marketing, checkoff funded programs agriculture, what does the beef checkoff do, Route 66 beef passport, Route 66 beef experience, experiential marketing agriculture, beef promotion strategies, summer beef demand grilling season, consumer trust beef industry, agriculture consumer trends, livestock market demand, beef industry trends