#317: Canada's Leading Lifestyle Rewards Program - Scene+

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Scene+ is Canada’s leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking, and grocery shopping.Originally launched in 2007, the Scene+ proposition is now used by 63% of Canadian households, so Let's Talk Loyalty was delighted to meet Matthew Seagrim who has led the program since 2015, to hear his take on Scene’s transformation over the last 8 years.In our conversation, Matthew shares how and why Scene+ has grown to be so loved by its members, and how they plan to continually evolve and expand both geographically and across new lifestyle sectors.Listen to hear the laser focus from all three of the program owners on truly delighting their members.Show Notes:1) Scene+2) Matthew Seagrim, Senior Vice President at Scene+3) Earn Rewards Every Day with the Expanded Scene+ Rewards Program4) Sobeys bets big on growing Scene+5) Scotiabank is set on making a Scene+